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INTERNATIONAL: THE WORLD’S TOP CLIENTS; How risky ads brought Diesel street cred

give them credit for, and also that it is important to laugh. So, while some ads are on the serious ...

NEWS: Levi’s signs deal to sponsor Kiss TV in one-year cable run

synergy with cutting-edge music. BBH has created six sponsorship credit sequences, all of which ... for the brand, which claims to improve with washing. The credits feature Maureen, the manageress ... with customers in different scenes. One vignette features a customer reading a copy of Campaign. The credits ...

Private view

the advantages of owning a credit card with attempting to purchase your groceries by bartering your skills as a ...

ADVERTISING: BRIEFS

Day from being seen as more special than the other days. Credit to the firm Simons Palmer has won the British Gas credit card account, beating off Saatchi & Saatchi. Manning Gottlieb ...

The survival of alternative magazines

was trust. We could never get anything on full credit; the printers would give us 50 per cent credit but we ...

The revival of Adidas

As the man credited with bringing a new commitment to advertising when he helped buy Adidas in 1993, Louis ...

MEDIA: BRIEFS

sponsor of Meridian s weekly Grass Roots series. The package will include opening and end credits ...

CLOSE-UP: LIVE ISSUE/SOAP-OPERA COMMERCIALS; Has the soap format become a cliche in TV ads?

into Neighbours while having their tea. The advertising industry takes a lot of credit for the early ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.