to remove filtersMARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
credit balances to be used in its stores. And in another move Tesco announced a deal whereby NatWest ...
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NEWS: Cadbury is adding...
19 Dec 1996
of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m...Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6. ...
ADVERTISING & PROMOTION: Agency of the week; publicis
12 Dec 1996
Ric Bendel credits to the agency s consistent pocket-tap and permanently-low prices advertising ... Coke, Inmarsat, KP-Roysters, Oracle (special projects), Thomson Electronics, Mercantile Credit ...
NEWS: Cadbury’s video link with Corrie
12 Dec 1996
on the screen credits with special figures on packs ends this month. ...
THIS WEEK: BRIEFS
21 Nov 1996
Universal Stores has bought Experian, one of the US s largest suppliers of credit, marketing and property ...
MARKETING MIX: The castaway client
14 Nov 1996
Noticed the recent improvement in McDonald s advertising? Credit (in part, at least) must go...Noticed the recent improvement in McDonald s advertising? Credit (in part, at least) must go to Ronald s right-hand man, vice-president and chief marketing officer for the past two years, John Hawkes. Although he put in early marketing stints with Rio Tinto Zinc and Cross Paperware, Hawkes has been ...
THIS WEEK: W&D grabs top man at Guinness
14 Nov 1996
of Guinness Ireland, which is its biggest stout market. Gilham is also credited with the Genius ...
ADVERTISING & PROMOTION: Agency of the week: Hhcl & partners
07 Nov 1996
Meredith credits the success to HHCL s 3-D marketing - an integrated approach to surround consumers ...
ADVERTISING & PROMOTION: BRIEFS
31 Oct 1996
consumers a discount of up to pounds 150 if they move their existing credit or charge card account ...
THIS WEEK: BRIEFS
24 Oct 1996
agency Black Cat, will be supported by radio and press ads from McCann-Erickson. Credit card explosion September recorded the highest-ever growth rate for credit and debit card expenditure in the UK, according to a report by the Credit Card Research Group. Consumers spent pounds 7.3bn last ...
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