to remove filtersNEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
be no promotional reference made to the advertiser. Front credits and end credits last a maximum of ten seconds ...
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NEWS: Cadbury is adding...
19 Dec 1996
of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m...Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6. ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
credit balances to be used in its stores. And in another move Tesco announced a deal whereby NatWest ...
NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
, but are only issued with the premium Index Extra product after a credit check. According to Register ...
MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership
13 Dec 1996 | by CLAIRE BEALE
Breakfast Show. His TV credits include devising the original format for Don t Forget Your Toothbrush ...
NEWS: Cadbury’s video link with Corrie
12 Dec 1996
on the screen credits with special figures on packs ends this month. ...
MEDIA: ITV blasts code on sponsorship
12 Dec 1996 | by ANNA GRIFFITHS
. * Credits on sponsored programmes should be more flexible and link the sponsor s name to the programme. ------------------------------------------------------------------------ ...
NEWS: Texaco to pay pounds 12m for F1 motor racing sponsorship on ITV
06 Dec 1996 | by CLAIRE BEALE
will incorporate short break bumpers during the race, normal bumper credits in breaks outside the race itself and longer credits for special F1 weekends. F1 is seen by ITV as one of the jewels in its male ...
NEWS: Live TV boss urges ITC to review cable rulings
29 Nov 1996 | by JOHN TYLEE
with that of the Radio Authority. This would allow not just longer sponsorship credits and a sponsor s name ...
MARKETING MIX: PROFILE; Lottery winner
28 Nov 1996 | by HARRIET MARSH
Jones and Leslie Davis. She is also credited with setting up the group s first real marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
