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NEWS: BT funding deal is first for ITV

be no promotional reference made to the advertiser. Front credits and end credits last a maximum of ten seconds ...

NEWS: Bank war on the cards as Amex ties in NatWest

A credit card war among the UK s major high street banks is set to break out after NatWest...A credit card war among the UK s major high street banks is set to break out after NatWest this week announced the first deal between a British bank and American Express. Until now ... s marketing endorsement and is likely to spawn co-branded Amex credit or debit cards issued by the bank ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

marketing sense. The transactional potential of the kiosks - in tandem with a credit card and the ordinary ...

MARKETING TECHNOLOGY: IT and miss

or checkout, cheques are becoming a thing of the past as the use of credit and debit cards increases ... existing credit cards, debit cards and cash . As the major credit card companies and the big banks ...

THIS WEEK: Phonecard will offer cash win

in the packaging. Prizes of pounds 100 and below will be credited to the card s airtime, while higher prizes ...

NEWS: TV spectacular fronts Packard Bell Euro blitz

Mello, and the art director, Jean Batthany. Samuel Bayer, whose credits include Nike and Coca ...

ADVERTISING & PROMOTION: Agency of the week: Hhcl & partners

Meredith credits the success to HHCL s 3-D marketing - an integrated approach to surround consumers ...

INTERACTIVE: NEW-MEDIA CLINIC; Recognition by D&AD gives our new media global opportunities

is the sponsorship deal with Apple that is funding the new-media initiatives. But much of the credit ...

MARKETING MIX: Persuaders persuaded

change - and, nice as it would be to credit the television advertising, I-have been made aware ...

THIS WEEK: BRIEFS

agency Black Cat, will be supported by radio and press ads from McCann-Erickson. Credit card explosion September recorded the highest-ever growth rate for credit and debit card expenditure in the UK, according to a report by the Credit Card Research Group. Consumers spent pounds 7.3bn last ...

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