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THIS WEEK: BRIEFS

Universal Stores has bought Experian, one of the US s largest suppliers of credit, marketing and property ...

THIS WEEK: BRIEFS

agency Black Cat, will be supported by radio and press ads from McCann-Erickson. Credit card explosion September recorded the highest-ever growth rate for credit and debit card expenditure in the UK, according to a report by the Credit Card Research Group. Consumers spent pounds 7.3bn last ...

NTERNATIONAL: INTERNATIONAL GALLERY; Citibank Kirschenbaum Bond’

on the security of having a photograph on a credit card, but it decided to change strategy after finding...campaigns focused on the security of having a photograph on a credit card, but it decided to change ...

AMBIENT MEDIA: If it moves put an ad on it

-ordinated campaigns on forecourts, repeating the advertising message on the mats where customers sign their credit ...

ANALYSIS: Taking the train to Britain

European destinations is already working in its favour: the Disneyland Paris Eurostar has been credited ...

DIARY: I’m only a punter but...

the categories available - film choice, time, date and credit-card details. The worst thing was that I ... the school ma am-ish reminder to bring my credit card to collect the tickets. Whether it s aliens ...

MARKETING FOCUS: Voyages of discovery

have cut out the middlemen . Passengers pay with a credit card, receive a booking number and just ...

NEWS: HOTLINE

Credit has appointed Publicis to handle its pounds 4 million account as predicted by Campaign last week ...

BELOW-THE-LINE: BRIEFS

to possible investors. Ford Credit names shop Ford Credit Europe has chosen The Direct Response ...

DIRECT MARKETING: Checking in for a data revolution

Technological transformations are meeting marketing innovations at Hyatt s hotels. James Curtis reports Think about the amount of information you give when you check into a hotel - your name, address, credit card, car details and morning paper. Any direct marketer worth their salt would be able ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.