Private View
19 Dec 1997 | by TIM ASHTON
is an ambitious, if not foolhardy, task. The credits reveal for the first time the authors of this genius ...
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Equitable Life supplies programme series to C4
19 Dec 1997 | by ANNA GRIFFITHS
will each deal with a specific topic. Equitable Life will have front- and end-bumper credits ... will generate some positive and meaningful brand awareness through on-screen credits. ...
Retailers signed to A&L card deal
18 Dec 1997 | by DANNY ROGERS
Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a
Goldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit...The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD
18 Dec 1997
relationship. Goldfish quickly established itself as the fastest-growing credit card, according to NOP research in August this year. During the launch period, one in five of all new credit cards issued ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS TELEMARKETING
18 Dec 1997
. It was targeted at credit managers of selected organisations, treating them as individual consumers as opposed ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - CONSUMER DIRECT MAIL
18 Dec 1997
The brief for the Goldfish credit card mailing was to provide a targeting strategy based on analysis ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION
18 Dec 1997
direct marketing. NOP identified it as the UK s fastest-growing credit card - 20% of all cards issued ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO
18 Dec 1997
have had difficulty obtaining credit. Having launched to brokers in 1996, the company s aim ...
Valuable prize in the worst-ever ad competition
18 Dec 1997 | by JEREMY BULLMORE
. Eventually he said, It is to your credit that you have thought of both words and pictures at the same time ...
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