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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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What The Papers Say: McVitie’s falls into the same old age trap
31 Oct 1997 | by IAN DARBY
It was easy to spot the derivation of newspaper coverage of the decision by McVitie s to axe Jane Asher as the face of its biscuit advertising. The original story appeared in Marketing (credited in all but one of the subsequent reports) and was picked up later the same day by the Evening ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
