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19 Dec 1997 | by TIM ASHTON
is an ambitious, if not foolhardy, task. The credits reveal for the first time the authors of this genius ...
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Equitable Life supplies programme series to C4
19 Dec 1997 | by ANNA GRIFFITHS
will each deal with a specific topic. Equitable Life will have front- and end-bumper credits ... will generate some positive and meaningful brand awareness through on-screen credits. ...
Retailers signed to A&L card deal
18 Dec 1997 | by DANNY ROGERS
Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a
Valuable prize in the worst-ever ad competition
18 Dec 1997 | by JEREMY BULLMORE
. Eventually he said, It is to your credit that you have thought of both words and pictures at the same time ...
THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?
12 Dec 1997 | by POPPY BRECH
Richard Frost Cadbury My vote for the best PR operator of the year goes to the much-maligned Peter Mandelson. If the results of campaigns are the measure of success then there can be few more ringing endorsements than the landslide Labour election victory. While clearly the credit for this must ...
Carlton Sales sets up Xmas deal with ITV and Panasonic
12 Dec 1997 | by EMMA HALL
manager for Panasonic UK, said: The credits reflect Christmas with the family and our strategy ...
MEDIA: FOR THE RECORD
12 Dec 1997 | by ALASDAIR REID
. The 15-second opening and closing credits will feature an animated Pritt Stick, Mr Pritt. Grant ...
MARKETING MIX: Life at sea makes Andy Green
11 Dec 1997 | by LISA CAMPBELL
account manager Andy Green. Green credits Claydon Heeley with giving him the encouragement ...
Court tempts Nick Scott to McCanns
05 Dec 1997 | by JOHN TYLEE
in January 1994. Their credits included a controversial Hennes poster campaign featuring women ...
Pritt secures TV deal
04 Dec 1997 | by LISA CAMPBELL
. An animated Mr Pritt will appear in the 15-second opening and closing credits....Pritt Stick has signed a major sponsorship deal with Art Attack, the children s art and craft programme on ITV. Kicking off on December 17, the deal will run for the next series which ends in April. An animated Mr Pritt will appear in the 15-second opening and closing credits. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
