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MEDIA: FOR THE RECORD

. The 15-second opening and closing credits will feature an animated Pritt Stick, Mr Pritt. Grant ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

was credited and again the 0345 number was included, as was the name of a Business Link adviser ...

OPINION: Why Leagas, BDDH and JWT deserve top tasks

player in both the current account and credit card markets. Thanks to BDDH s identification of a ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing

1992 and was widely thought to have performed more than merely creditably on the account, while ...

CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential

about the security aspects of giving up their credit card details and many virtual shops fail ...

MARKETING TECHNIQUE: State of the Art - Noddy and Big Ears on the Net

furnishings, toys and cars. MMG will handle the orders, including customer credit card information ...

MARKETING TECHNIQUE: In Practice - Wired for a sound investment

technology of BT and Barclays, which allows the user s credit card details to be securely encrypted ... , Butler feels that the Internet is such a big opportunity for credit card companies they will spare ...

MARKETING TECHNIQUE: Profile - Wallace/He’s been to the moon, foiled a sheep-rustling cyberdog, pulled on a pair of memorable wrong trousers and won two Oscars. Now, to cap it all, he’s making a fortune on the Internet. Robert Dwek gets an

system is safer than the average telephone credit card transaction. This is because it uses ...

MARKETING TECHNOLOGY: Trading on security - The Consumers’ Association’s call for a national Internet regulator is ill-judged. The electronic commerce industry has introduced its own measures to safeguard business transactions on the Web,

of fraudulent or illegal services and the usage by customers of stolen or fraudulent credit cards. There is no more likelihood of credit-card details being snatched during Internet transactions than when ... of security for all credit-card transactions and their usage is clearly marked on many Web sites ...

FOCUS: ELECTRONIC PUBLISHING - Screening new forms of client contact/Publishing electronically is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates

the components you want to make up your PC and buy with your credit card, says Geri Ellis, business ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.