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Private View

19 Dec 1997 | by TIM ASHTON

is an ambitious, if not foolhardy, task. The credits reveal for the first time the authors of this genius ...

STOP PRESS: High credit rating for Nationwide comms

12 Dec 1997 | by IAN DARBY

Top building society Nationwide has won the Investors in People Outstanding Practice Award for the quality of its communications with its 14,000 employees.

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

12 Dec 1997 | by POPPY BRECH

Richard Frost Cadbury My vote for the best PR operator of the year goes to the much-maligned Peter Mandelson. If the results of campaigns are the measure of success then there can be few more ringing endorsements than the landslide Labour election victory. While clearly the credit for this must ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

was credited and again the 0345 number was included, as was the name of a Business Link adviser ...

Diary: Party next to MI5 proved to be a licence to swill

05 Dec 1997

credit at the free bar after several disgruntled revellers were seen leaving having been asked ...

Profile: Peter Baillie, GKN - Steering a new course for GKN/Engineering giant GKN adds a new communications weapon to its armoury

05 Dec 1997 | by RACHEL BAIRD

what was in store for BZW, he says, referring to the bank s recent takeover by Credit Suisse ...

Diary: Taking credit where it wasn’t necessarily due

21 Nov 1997 | by KATE NICHOLAS

s Maidstone HQ, with fellow PROs outraged at Hooper taking the credit for a job which, it emerges, he ...

APACS account moves in-house

21 Nov 1997 | by JULIETTE GARSIDE

The Association for Payment Clearing Services is to take its pounds 1.5 million anti-credit card...The Association for Payment Clearing Services is to take its pounds 1.5 million anti-credit card ... and remaining building societies. Paragon won the account to handle APACS anti-credit and debit card ... 165 million was lost a year on credit card fraud. By 1995 the amount had dropped to pounds 83 ...

ALL THE PRESIDENT’S MEN: The men behind the victories of Bill Clinton and Tony Blair, are now offering their winning strategies to the UK corporate world. Jemimah Bailey reports

21 Nov 1997 | by JEMIMAH BAILEY

and is credited with the all-encompassing campaign phrase it s the economy, stupid . He was nominated ... of voters - has been credited with helping to steer Labour towards victory. He first met Carville ... of the architects of the modernisation of the Democratic Party in the US. Greenberg has been credited ...

CAMPAIGNS: Burgen changes the face of bread - Healthcare PR

21 Nov 1997 | by POPPY BRECH

the campaign can be credited with raising awareness of the issues without damaging the product. According ...

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