The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit...The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...
relationship. Goldfish quickly established itself as the fastest-growing credit card, according to NOP research in August this year. During the launch period, one in five of all new credit cards issued ...
. It was targeted at credit managers of selected organisations, treating them as individual consumers as opposed ...
The brief for the Goldfish credit card mailing was to provide a targeting strategy based on analysis ...
direct marketing. NOP identified it as the UK s fastest-growing credit card - 20% of all cards issued ...
have had difficulty obtaining credit. Having launched to brokers in 1996, the company s aim ...
%, to my surprise, offered credit card facilities. I was even more surprised that so few offered ...
-hit campaign, calling for a pack that worked hard in design and copy. A highly creditable 15% of the target ...
was to recruit 95,000 credit-worthy customers, at pounds 10 per head. Inserts were developed to appeal ...
1992 and was widely thought to have performed more than merely creditably on the account, while ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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