Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit...The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...
relationship. Goldfish quickly established itself as the fastest-growing credit card, according to NOP research in August this year. During the launch period, one in five of all new credit cards issued ...
. It was targeted at credit managers of selected organisations, treating them as individual consumers as opposed ...
The brief for the Goldfish credit card mailing was to provide a targeting strategy based on analysis ...
direct marketing. NOP identified it as the UK s fastest-growing credit card - 20% of all cards issued ...
have had difficulty obtaining credit. Having launched to brokers in 1996, the company s aim ...
. Eventually he said, It is to your credit that you have thought of both words and pictures at the same time ...
%, to my surprise, offered credit card facilities. I was even more surprised that so few offered ...
-hit campaign, calling for a pack that worked hard in design and copy. A highly creditable 15% of the target ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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