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Valuable prize in the worst-ever ad competition

. Eventually he said, It is to your credit that you have thought of both words and pictures at the same time ...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

Richard Frost Cadbury My vote for the best PR operator of the year goes to the much-maligned Peter Mandelson. If the results of campaigns are the measure of success then there can be few more ringing endorsements than the landslide Labour election victory. While clearly the credit for this must ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

was credited and again the 0345 number was included, as was the name of a Business Link adviser ...

PERSPECTIVE: Comedy duo’s ad idea left Dorlands with all the credit

Agencies are always on a hiding to nothing in television documentaries. It s too easy to confirm the flash adman stereotype. So it was astonishing that Bates Dorland emerged with credit from this week s ad industry episode of the Hale and Pace Jobs for the Boys series. The product was a ...

THE PEOPLE’S JURY: Andrex pup proves appealing - John Owen reports on how viewers responded well to a cute message from FCB

in the highly creditable performance of its Colman s Sauces ad, starring a cuddly, but ultimately doomed pig ... credit cards Bartle Bogle Hegarty 5.4 15= Burger King double supreme Ammirati ...

CAMPAIGNS: Burgen changes the face of bread - Healthcare PR

the campaign can be credited with raising awareness of the issues without damaging the product. According ...

THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver

campaign that actually credits the viewer with a modicum of intelligence. Imagine how crass it would have ...

What The Papers Say: McVitie’s falls into the same old age trap

It was easy to spot the derivation of newspaper coverage of the decision by McVitie s to axe Jane Asher as the face of its biscuit advertising. The original story appeared in Marketing (credited in all but one of the subsequent reports) and was picked up later the same day by the Evening ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How FCA! helped Hotpoint ditch its ’dull and mumsy’ image/Irritated by the ’spotty oik’ factor, John Owen is rare - a mere humble male who loves Hotpoint’s message

. In hairdos , the Hotpoint Ultima is credited with incredible looks and billed as the most sensible ...

Great Universal places PR order with Finsbury

it bought Experian, a US firm which deals in marketing lists and credit referencing. It also divested ...

 

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