to remove filtersREVIEW: Marketing and advertising news in the week’s press
05 Sep 1997 | by CLAIRE BEALE
. At Channel 4, he was responsible for the controversial Pot Night, and is credited with breathing new life ...
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REVIEW: Marketing and advertising news in the week’s press
21 Nov 1997 | by JOHN TYLEE
is extolling the advantages of using the credit card for everyday purchases in its first campaign since ...
Levi’s shorts to show at festival
14 Aug 1997 | by ANNE-MARIE CRAWFORD
. Levi s branding will appear in the opening and closing credits but no product will be shown ...
REVIEW: Marketing and advertising news in the week’s press ..
18 Jul 1997
by the Spillers brand, will consist of front, end and mid-break credits and a direct response telephone number ...
Campaign Craft: Profile - Reliable team make the sensible move, of course
11 Jul 1997 | by JIM DAVIES
, preferring to take joint credits on all their output. They say their work is ideas rather than technique ...
Media: Taking a risk with brands - The ability to stretch a brand and take it into new markets is a recurring topic. But it opens a new can of worms when the brand is in media, writes Jane Bainbridge
19 Jun 1997 | by JANE BAINBRIDGE
. Newspapers and magazines expanding their brand is not a new concept; many have launched credit cards ...
Euro RSCG swipes Wonderbra brand
30 May 1997 | by EMMA HALL
of TBWA. Although he willingly credits Rose with writing the original line, Beattie has always ...
WHY FASHION SHUNS ADLAND - High fashion has traditionally been isolated in the ad world with couture houses choosing to produce their own advertising without agency help. Why do sparks fly when these two creative industries try to work together?
23 May 1997 | by MICHELE MARTIN
, working under Gucci s creative director, Tom Ford. The team are credited with introducing a sexy ...
Reebok UK chief in the running to take Orange role
13 Feb 1997 | by JANE BAINBRIDGE
and has been credited with turning around the brand and making it a major player in the sportswear ...
Levi’s puts cash into film sector
06 Feb 1997 | by JULIAN LEE
, the company is unsure how the branding will work. Levi s is likely to be featured in the credits, although ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
