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THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

Richard Frost Cadbury My vote for the best PR operator of the year goes to the much-maligned Peter Mandelson. If the results of campaigns are the measure of success then there can be few more ringing endorsements than the landslide Labour election victory. While clearly the credit for this must ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

was credited and again the 0345 number was included, as was the name of a Business Link adviser ...

ALL THE PRESIDENT’S MEN: The men behind the victories of Bill Clinton and Tony Blair, are now offering their winning strategies to the UK corporate world. Jemimah Bailey reports

and is credited with the all-encompassing campaign phrase it s the economy, stupid . He was nominated ... of voters - has been credited with helping to steer Labour towards victory. He first met Carville ... of the architects of the modernisation of the Democratic Party in the US. Greenberg has been credited ...

CAMPAIGNS: Burgen changes the face of bread - Healthcare PR

the campaign can be credited with raising awareness of the issues without damaging the product. According ...

TALKING TO THE ENEMY

energy, nor admitting the global damage of fossil fuels. Greenpeace takes some of the credit ...

Media Profile: Putting politics in perspective - Howell James, Brown Lloyd James/The man who stayed with Major till the end is now setting up his own agency

handled links with the Conservatives, wrote speeches and is credited with improving Major ...

C&W underpins Barnardos ads

Cable sponsors TV advertising for children s charity Barnardos, and receives a credit at the end...Cable sponsors TV advertising for children s charity Barnardos, and receives a credit at the end of the commercial. The cable operator s money has helped Barnardos launch its first fully integrated campaign. The charity s advertising campaign breaks next week. The ad, through Ogilvy ...

STOP PRESS

Credit card through MBNA Bank. Cellnet is offering new subscribers up to pounds 100 cash back ...

SOAP BOX: Sports branding has to keep the fans on your side

- sport. Football is leading the way. Merchandise, credit cards, branded events and, most recently, a ...

OPINION: Minutage decisions require more than measurements - Who can say what the effects of lengthening ad breaks will be? This uncertainty will further the cause of those lobbying for more TV minutage, Mike Wood claims

be devilishly difficult to measure, although the Institute of Practitioners in Advertising deserves credit ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.