12 Dec 1997
| by POPPY BRECH
Richard Frost
Cadbury
My vote for the best PR operator of the year goes to the much-maligned
Peter Mandelson. If the results of campaigns are the measure of success
then there can be few more ringing endorsements than the landslide
Labour election victory. While clearly the credit for this must ...
12 Dec 1997
| by ROBERT GRAY
was credited and again
the 0345 number was included, as was the name of a Business Link
adviser ...
21 Nov 1997
| by JEMIMAH BAILEY
and is credited with the all-encompassing campaign phrase
it s the economy, stupid . He was nominated ...
of
voters - has been credited with helping to steer Labour towards victory.
He first met Carville ...
of the architects of the modernisation of the Democratic Party in the
US.
Greenberg has been credited ...
21 Nov 1997
| by POPPY BRECH
the campaign can be credited with
raising awareness of the issues without damaging the product. According ...
31 Oct 1997
| by JULIETTE GARSIDE
energy, nor admitting the global
damage of fossil fuels.
Greenpeace takes some of the credit ...
31 Oct 1997
| by JULIETTE GARSIDE
handled links with the Conservatives, wrote speeches and is credited
with improving Major ...
30 Oct 1997
| by LISA CAMPBELL
Cable sponsors TV advertising for children s charity Barnardos, and receives
a credit at the end...Cable sponsors TV advertising for children s charity Barnardos, and receives
a credit at the end of the commercial.
The cable operator s money has helped Barnardos launch its first fully
integrated campaign.
The charity s advertising campaign breaks next week. The ad, through
Ogilvy ...
30 Oct 1997
| by PATRICK BARRETT
Credit card through MBNA Bank.
Cellnet is offering new subscribers up to pounds 100 cash back ...
23 Oct 1997
| by DAVID RIVETT, managing director of Desi
- sport. Football
is leading the way. Merchandise, credit cards, branded events and, most
recently, a ...
17 Oct 1997
| by MIKE WOOD, the deputy managing director
be devilishly difficult to measure, although the Institute of
Practitioners in Advertising deserves credit ...