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ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public relations and its dowdy

, has created a go-ahead image for British Gas, as well as becoming a major player in the credit ... in error. Goldfish credit card is launched with HFC Bank. 1997 British Gas splits into BG ...

British Gas unit takes on banks

. These are likely to be ventures with third parties, similar to the Goldfish credit card, which British Gas ...

Trust is the key to triumph in finance

Gas - or BG, as we must now learn to know it. This is a much bigger fish, with a credit card ...

Goldfish refund

Goldfish credit card holders are to be told by British Gas Trading on their gas bills...Goldfish credit card holders are to be told by British Gas Trading on their gas bills that they are eligible for a cash refund on points collected if they choose to switch to a rival gas supplier, following an Ofgas enquiry. The watchdog also ruled that Goldfish was not anti-competitive and rival gas ...

INTERACTIVE: Hasbro Toys

in all this is an excellent and well-executed piece of work that is a credit to our fledgling ...

Goldfish swims into new sectors

The Goldfish credit card brand is to do a Virgin and take its financial services brand...The Goldfish credit card brand is to do a Virgin and take its financial services brand ... last year to market the Goldfish credit card. Holiday firms are believed to be an option for such a ... the fastest growing brand in the credit card market, with 500,000 members who are able to save money against ...

TBWA unveils second Goldfish burst

Goldfish, the British Gas credit card, launches its second major advertising push this week with a...Goldfish, the British Gas credit card, launches its second major advertising push this week with a commercial carrying the message: Goldfish are everywhere. Billy Connolly continues to front the campaign, created by TBWA Simons Palmer, which has moved on from the wise man launch ads ...

Goldfish celebrates first anniversary

. The company claims to be the fastest growing credit card issuer in the UK and has signed up around 500 ...

Fresh Goldfish

British Gas is to back its Goldfish credit card with a new TV campaign featuring Billy Connolly...British Gas is to back its Goldfish credit card with a new TV campaign featuring Billy Connolly. The ads, by TBWA Simons Palmer, will run from September and are expected to feature new redemption partners. ...

Directories: In the data basement

is currently used by charities, credit firms and mailers of consumer direct mail to screen people out ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.