DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
31 Jan 1997 | by SHAUN MCILLRATH and IAN HARDING
to both British Gas and credit cards means that punters need to make a connection. We ve heard ...
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Judge and Jury: Museum aims for new fans with fare for the common man - If the London Museum wants to reach new audiences with its new gallery, it must first grasp the attention of the tabloids as well as the broadsheets, says Jane Howard, managing direct
31 Jan 1997 | by JANE HOWARD, managing director of Jane
It is a fact of life that people who go to museums tend to be the educated middle classes or, to use the technical jargon, the ABC1s. It is to its credit therefore, that with the launch of the new London Now gallery, the museum of London has set out to broaden its appeal to people from all ...
DIRECT: Will a two-year lifestyle study woo advertisers?
31 Jan 1997 | by ROBERT DWEK
is the recently formed credit card firm, RBS Advanta, a joint venture between the Royal Bank of Scotland ...
ITC to restrict TV show ’copy’ ads
31 Jan 1997 | by CLAIRE BEALE
for a clear distinction between ads and programmes, programme trailers and sponsorship credits ...
LIVE ISSUE/AGENCY MERGERS: Can mid-sized shops survive today’s ad market? - Independent agencies are under growing pressure to merge, Harriet Green says
31 Jan 1997 | by HARRIET GREEN
million from the deal. The other credits him with recognising that independent medium ...
BA and NatWest try co-branded Visa credit card
30 Jan 1997 | by PATRICK BARRETT
Airways teams up with NatWest to launch a Visa credit card....The trend of marketing giants seeking co-branding deals will continue this week when British Airways teams up with NatWest to launch a Visa credit card. The move is the first step by the airline toward launching an extensive range of financial services. BA is set to use its proposed ...
Cadbury logos to be run in Corrie credits
30 Jan 1997
Cadbury is to introduce four of its countlines to the Coronation Street credits, while staying...Cadbury is to introduce four of its countlines to the Coronation Street credits, while staying ... in the slots. The first change to the credits breaks this week, featuring a boy watching a Creme Egg ... between sponsorship and regular advertising. Future Coronation Street credits will be altered ...
Comet falls out of GM card orbit
30 Jan 1997
with the joint credit and loyalty card....Vauxhall s GM card has lost one of its original partners after Comet pulled out of its partnership with the joint credit and loyalty card. Comet s contract with Vauxhall is due for renewal on February 28 and the retailer has decided that the GM card is no longer aligned with its marketing ...
Sainsbury card linked to rivals
30 Jan 1997 | by AMANDA RICHARDS AND JULIAN LEE
. The retailer is linking its loyalty scheme to two new credit cards which will allow shoppers to earn Reward ... Classic and Gold credit cards will be at the heart of the company s strategy to retain the loyalty ...
First Choice
30 Jan 1997 | by QUENTIN BELL
who travel with First Choice. The credits have been designed by Red Pepper. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
