to remove filtersConfrontation is better for genius than a dull peace
19 Dec 1998 | by ANDREW CRACKNELL
, that sweet reason prevails. He places the blame - or credit - on planners and says that because ...
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Ford chief quits for Renault role
19 Dec 1998 | by LUCY BARRETT
Ford s most senior European marketer, Philippe Mellier, has resigned to join Renault after less than a year in the job. Mellier will head Renault s marketing across western Europe, with the exclusion of France. He will replace Philippe Gamba, who has been appointed chairman of Renault Credit ...
MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
of the main programme and credits can be fully integrated with the main programme; BT offers third ...
Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP
19 Dec 1998 | by DAVID MURPHY
for itself just how good it is to talk. McDonald s McDonald s credits its success to its ...
CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
Goldfish, it is generally accepted, has been one of the most successful credit card introductions...Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting ... Gas is a shareholder in the company behind the credit card, Goldbrand Development. But what ...
Interpublic Group acquires Atlanta agency
18 Dec 1998
- The Interpublic Group has acquired Atlanta based advertising agency Austin Kelley Advertising for an undisclosed sum. Austin Kelley, which was founded in 1975, has billings of more than 85 million and counts the Georgia Lottery Corporation, Mercedes-Benz Credit Corporation, Rio Bravo Restaurants and Bass ...
Interpublic Group acquires Atlanta agency
18 Dec 1998
- The Interpublic Group has acquired Atlanta based advertising agency Austin Kelley Advertising for an undisclosed sum. Austin Kelley, which was founded in 1975, has billings of more than 85 million and counts the Georgia Lottery Corporation, Mercedes-Benz Credit Corporation, Rio Bravo Restaurants and Bass ...
BMP prepares viewers for VW price shock
18 Dec 1998 | by JOHN TYLEE
BMP DDB issues viewers with a video warning this week in the latest execution in the Volkswagen affordability campaign. The commercial takes the form of an announcement, presented in credits rolling on a black screen. It begins with a bold attention and continues with the warning ...
THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry
18 Dec 1998 | by STEFANO HATFIELD
shopping trolley holding a giant credit card sticking out of it across a car park. Are you mad? I ll ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
or tail of it. But it s probably our fault. Happy Christmas one and all. CREDITS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
