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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

or tail of it. But it s probably our fault. Happy Christmas one and all. CREDITS ...

First Direct banking goes mobile

19 Nov 1998 | by IAN DARBY

transactions. Eventually, the aim is to allow customers to access credit and debit information ...

Barclaycard to keep BMP after creative rethink

12 Nov 1998 | by LUCY BARRETT

agency BMP DDB, with a brief to create a more positive image for the credit card that is as memorable...After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent agency BMP DDB, with a brief to create a more positive image for the credit card that is as memorable as its Rowan Atkinson campaign. Barclaycard called the review partly because it felt that BMP ...

Beneficial takes direct TV route

12 Nov 1998 | by IAN DARBY

Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four...Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four-week direct response TV campaign for its new Donor 2000 Visa card. If the trial is successful Beneficial ... in partnership with BSkyB for its branded credit card. Beneficial Bank merged with the US bank HFC ...

DIRECT NEWS: Andrews Aldridge poaches Moran from WCJ

06 Nov 1998 | by ELEANOR TRICKETT

recently worked on the launch of a credit card for United Airlines, a campaign which used media ranging ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

30 Oct 1998 | by ROBERT DWEK

coming from credit card companies, charities, and the leisure and marketing sectors. Mail order ...

Tesco customer numbers rocket

29 Oct 1998

in spending is being credited to Iceland s home delivery service, introduced over that year. The data ...

CAMPAIGNDIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

23 Oct 1998 | by CHRIS BARRACLOUGH

Barraclough is the executive creative director of Barraclough Hall Woolston Gray CREDITS FORD ...

WWAV takes on total card task at Royal Bank

22 Oct 1998 | by LUCY BARRETT

Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp...Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp Collins Scotland, as it fights competition from US-owned credit cards. The appointment was made ... , direct mail and inserts across the UK. RBS has two million credit card holders, spread across ...

Goldfish Guides go national

15 Oct 1998 | by STEVE BELL

Goldfish, the credit-card firm and sister company of British Gas, is rolling its Goldfish Guides...Goldfish, the credit-card firm and sister company of British Gas, is rolling its Goldfish Guides out nationally early next year, backed by a television and direct marketing campaign. The extension follows the success of a pilot campaign in the Central TV region. The company is also ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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