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Ford Motor Credit hunts for global comms head

DETROIT: Ford Motor Credit Company, the finance arm of the US motor giant, is looking for a...DETROIT: Ford Motor Credit Company, the finance arm of the US motor giant, is looking for a ... - to be based at its headquarters in Dearborn, near Detroit. Ford Credit is the largest automotive ... Credit declined to comment on the new global PR job but the company is understood to have asked ...

Credit for soccer

Southampton Football Club and Beneficial Bank have tied up a deal to produce an affinity credit...Southampton Football Club and Beneficial Bank have tied up a deal to produce an affinity credit card branded with the club s name. Revenues from the card will go toward the funding of youth training schemes at the club, and a planned new ground. ...

BORDER LINES: PARIS - Credit Lyonnais appoints BDDP

the privatisation of state-owned French bank, Credit Lyonnais....BDDP Corporate won a five-way pitch last month to handle the financial PR surrounding the privatisation of state-owned French bank, Credit Lyonnais. The final shortlist for the account pitted BDDP against Publicis Consultants. BDDP s contract lasts until October 1999, the date by which ...

EDITORIAL: FHM’s credit card needs to provide real benefits

range. If FHM had done that, no-one would have raised an eyebrow. But a credit card? No details ... enthusiastically to researchers of their brand loyalty, they are unlikely to carry a new credit card purely for the kudos. The FHM credit card will need to offer some genuine benefits. Whatever the other ...

into an underwear range and a credit card respectively are risky in such an immature market, writes Anne

is to launch a range of branded underwear next year (Marketing, August 20), while FHM has plans for a credit ... of Hello! magazine, which launched its own credit card two years ago, also advises caution. We have 3000 ... credit card would not add value to his brand. He does not dismiss the idea totally, but says: Unless ...

FHM to launch credit card as circulation soars

FHM is to launch a branded credit card and is looking into the potential for other brand...FHM is to launch a branded credit card and is looking into the potential for other brand extensions to capitalise on its runaway sales success. The Emap Metro publication s domination ... and externally. The credit card is likely to be the first product on the market, possibly appearing ...

PROFILE: Paul Barber, Barclays Bank Retail Financial Services - An impeccable PR credit rating

Things tend to happen quickly in the career of Paul Barber. At 27, after a few months as senior PR manager at retailer BhS, he was made head of corporate communications. He then joined international distribution company Inchcape and by the age of 30 was promoted to the board as group corporate affairs...

ADWATCH: Family credit for Somerfield - Somerfield’s latest ads marry family values

Somerfield s ten-month-old Annie campaign - the 13th most remembered TV ad in this week s Adwatch survey - is set to continue, following the merger with Kwik Save announced last month.

MEDIA PERSPECTIVE: All credit to ITV for saying no to Sky in latest digital twist

Digital television is clearly such a mind-blowing concept - hundreds of TV channels, widescreen formats and interactive services - that it s sent some executives loopy.

PROFILE: Blue blooded - DEBRA DAVIES, V-P HEAD OF CREDIT CARDS & LENDING, AMEX

demanding job running a computer software firm and, as head of credit cards at American Express, she s had...demanding job running a computer software firm and, as head of credit cards at American Express, she s had ... s credit card launch. And although Davies is on the cusp of the new card s upper age profile, she happily ... will be no more stringent than for any other credit card , says Davies. There is no strict salary level ...

 

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