27 Nov 1998
| by NICOLA TYRRELL
DETROIT: Ford Motor Credit Company, the finance arm of the US motor
giant, is looking for a...DETROIT: Ford Motor Credit Company, the finance arm of the US motor
giant, is looking for a ...
- to be based at its
headquarters in Dearborn, near Detroit.
Ford Credit is the largest automotive ...
Credit declined to comment on the new global PR job but the company
is understood to have asked ...
19 Nov 1998
| by IAN DARBY
Southampton Football Club and Beneficial Bank have tied up a deal
to produce an affinity credit...Southampton Football Club and Beneficial Bank have tied up a deal
to produce an affinity credit card branded with the club s name.
Revenues from the card will go toward the funding of youth training
schemes at the club, and a planned new ground.
...
18 Sep 1998
| by MAGGIE BROWN
the privatisation of state-owned French bank,
Credit Lyonnais....BDDP Corporate won a five-way pitch last month to handle the
financial PR surrounding the privatisation of state-owned French bank,
Credit Lyonnais.
The final shortlist for the account pitted BDDP against Publicis
Consultants.
BDDP s contract lasts until October 1999, the date by which ...
28 Aug 1998
| by STEFANO HATFIELD
range. If FHM had done that, no-one would have raised an
eyebrow. But a credit card?
No details ...
enthusiastically to researchers of
their brand loyalty, they are unlikely to carry a new credit card purely
for the kudos. The FHM credit card will need to offer some genuine
benefits.
Whatever the other ...
27 Aug 1998
| by ANNE-MARIE CRAWFORD
is to launch a range of branded underwear next year (Marketing,
August 20), while FHM has plans for a credit ...
of Hello! magazine, which launched its own
credit card two years ago, also advises caution. We have 3000 ...
credit card
would not add value to his brand. He does not dismiss the idea totally,
but says: Unless ...
21 Aug 1998
| by MICHELE MARTIN
FHM is to launch a branded credit card and is looking into the
potential for other brand...FHM is to launch a branded credit card and is looking into the
potential for other brand extensions to capitalise on its runaway sales
success.
The Emap Metro publication s domination ...
and
externally.
The credit card is likely to be the first product on the market,
possibly appearing ...
07 Aug 1998
| by IAN DARBY
Things tend to happen quickly in the career of Paul Barber. At 27,
after a few months as senior PR manager at retailer BhS, he was made
head of corporate communications. He then joined international
distribution company Inchcape and by the age of 30 was promoted to the
board as group corporate affairs...
23 Jul 1998
| by ROBERT MCLUHAN
Somerfield s ten-month-old Annie campaign - the 13th most
remembered TV ad in this week s Adwatch survey - is set to continue,
following the merger with Kwik Save announced last month.
12 Jun 1998
| by CLAIRE BEALE
Digital television is clearly such a mind-blowing concept -
hundreds of TV channels, widescreen formats and interactive services -
that it s sent some executives loopy.
04 Jun 1998
| by SUE BEENSTOCK
demanding job running a computer software
firm and, as head of credit cards at American Express, she s had...demanding job running a computer software
firm and, as head of credit cards at American Express, she s had ...
s credit card launch. And although Davies is on the
cusp of the new card s upper age profile, she happily ...
will be no more stringent than
for any other credit card , says Davies. There is no strict salary
level ...