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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

Goldfish, it is generally accepted, has been one of the most successful credit card introductions...Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting ... Gas is a shareholder in the company behind the credit card, Goldbrand Development. But what ...

Interpublic Group acquires Atlanta agency

- The Interpublic Group has acquired Atlanta based advertising agency Austin Kelley Advertising for an undisclosed sum. Austin Kelley, which was founded in 1975, has billings of more than 85 million and counts the Georgia Lottery Corporation, Mercedes-Benz Credit Corporation, Rio Bravo Restaurants and Bass ...

Interpublic Group acquires Atlanta agency

- The Interpublic Group has acquired Atlanta based advertising agency Austin Kelley Advertising for an undisclosed sum. Austin Kelley, which was founded in 1975, has billings of more than 85 million and counts the Georgia Lottery Corporation, Mercedes-Benz Credit Corporation, Rio Bravo Restaurants and Bass ...

BMP prepares viewers for VW price shock

BMP DDB issues viewers with a video warning this week in the latest execution in the Volkswagen affordability campaign. The commercial takes the form of an announcement, presented in credits rolling on a black screen. It begins with a bold attention and continues with the warning ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

shopping trolley holding a giant credit card sticking out of it across a car park. Are you mad? I ll ...

HOTLINE

credits, we incorrectly stated that Tim Yates was marketing manager of One2One. He is, of course ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

or tail of it. But it s probably our fault. Happy Christmas one and all. CREDITS ...

REVIEW: Marketing and advertising news in the week’s press

. Marketing Goldbrand Development, which runs the Goldfish credit card, has appointed Andrew Briscoe ...

CRAFT: Richard Eyre joins Arnold Pearce roster

credits include the Ploughman s Lunch and Tumbledown. At the theatre, he directed the successful 1982 ...

10 YEARS OF GQ: It was a pioneering men’s title years before the lads’ mags were invented. Then Loaded and FHM turned the sector round as GQ lost its editor to drugs. So, Anna Griffiths asks, can ex-Loaded editor James Brown do it again fo

felt that it had a mobile phone and small black gadgets ethic. She is credited with shaping ... over the GQ helm and is credited with taking the magazine in the right direction, making it much more ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.