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NatWest offers banking via PC

-year PC home banking trial. It will allow customers to access personal, business and credit card...NatWest is launching an online banking service early in January, following the completion of a two-year PC home banking trial. It will allow customers to access personal, business and credit card accounts. But a spokesman for the company said it has decided not to offer the service via ...

Ford chief quits for Renault role

Ford s most senior European marketer, Philippe Mellier, has resigned to join Renault after less than a year in the job. Mellier will head Renault s marketing across western Europe, with the exclusion of France. He will replace Philippe Gamba, who has been appointed chairman of Renault Credit ...

Confrontation is better for genius than a dull peace

, that sweet reason prevails. He places the blame - or credit - on planners and says that because ...

MARKETING MIX: That was the week that was

of the main programme and credits can be fully integrated with the main programme; BT offers third ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

for itself just how good it is to talk. McDonald s McDonald s credits its success to its ...

Disney Channel lures Smirnoff brand tactician

across Europe, have been credited with boosting Smirnoff s profitability. Noble s new brief ...

AXA sponsors FA Cup

this weekend. The sponsorship credits, created by TBWA GGT Simons Palmer, are timed to coincide...Financial services giant AXA begins the on-screen support for its sponsorship of the FA Cup this weekend. The sponsorship credits, created by TBWA GGT Simons Palmer, are timed to coincide with this Sunday s draw for the third round of the competition, the first stage to involve Premiership clubs. A ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

ticketless, no-frills operation, the staff only have to establish availability, take credit card details ... at their desks. For outbound calls - such as credit control for Calortex - predictive dialling technology ...

AGENDA: Spreading the health benefit - Johnson & Johnson’s cholesterol-reducing spread is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new market

project, said Anne Alexandre, European food analyst at Credit Suisse First Boston. Johnson s launch ...

NEW MEDIA: Allders wedding customers can buy gifts online

. They could choose a gift straight off the site and buy it using a credit card. Allders, along ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.