to remove filtersCAMPAIGNS: Business targets a killer cancer - Public Awareness
11 Dec 1998 | by JENNIFER WHITEHEAD
the beginning of the awareness raising month, it was decided to print 24,000 credit card-sized information ...
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INTERNATIONAL: Mastercard picks PR vice-president
11 Dec 1998 | by KATHY GREENE
NEW YORK: Credit card giant Mastercard International has appointed Sharon Gamsin as its new PR...NEW YORK: Credit card giant Mastercard International has appointed Sharon Gamsin as its new PR vice-president. Gamsin, who joins Mastercard next month, will oversee global media relations, issues management, investor relations and sponsorship and promotions. She takes over from Roy ...
Ford Motor Credit hunts for global comms head
27 Nov 1998 | by NICOLA TYRRELL
DETROIT: Ford Motor Credit Company, the finance arm of the US motor giant, is looking for a...DETROIT: Ford Motor Credit Company, the finance arm of the US motor giant, is looking for a ... - to be based at its headquarters in Dearborn, near Detroit. Ford Credit is the largest automotive ... Credit declined to comment on the new global PR job but the company is understood to have asked ...
CAMPAIGNS: Amex targets the young with Blue - Product Launch
27 Nov 1998 | by NICOLA TYRRELL
credit cards came on to the market, so a campaign was needed to make the Blue Card stand out from its...credit cards came on to the market, so a campaign was needed to make the Blue Card stand out from its competitors. Amex carried out research into the credit card market and found that 23- to 35 year ... and personal finance media. To set the Blue Card apart from other credit card launches and to support Amex ...
Webb leaves Direct Line to head Virgin One PR
27 Nov 1998 | by KATHY GREENE
personal bank account combining mortgages, savings, credit cards, loans and current accounts into a ...
Peretti to push London restaurants
27 Nov 1998 | by SOPHIE BARKER
, which has 40 offices around the world. The campaign is sponsored by credit and charge card ...
Fortune survey names top ten US lobbying agencies
27 Nov 1998 | by SOPHIE BARKER and MATTHEW BOYLE
association, the Credit Union National Association, which shot up from 70th place last year to eighth ...
PR Week launches in the US: This week the voice of the UK PR industry adopted an international accent with the launch of a US sister title. Stephanie France investigates its birth
20 Nov 1998 | by STEPHANIE FRANCE
maintains that outside of the industry, PR is not given the credit it deserves. He is not alone ...
LSA to position NatWest amid card deregulation
13 Nov 1998 | by KATHY GREENE
in the run-up to the deregulation of European credit card acceptance rules next year....the bank in the run-up to the deregulation of European credit card acceptance rules next year ... businesses have to claim payment from credit card companies like Visa from a separate bank in each European country. The new rules mean they will now be able to recover money for credit card transactions ...
INTERNATIONAL: McDonald’s hires Intermarkets PR for Middle East
13 Nov 1998 | by MAGGIE BROWN
. Intermarkets other clients include Coca-Cola, oil company BP, car manufacturer Nissan, and credit card ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
