to remove filtersINTERNATIONAL: McDonald’s hires Intermarkets PR for Middle East
13 Nov 1998 | by MAGGIE BROWN
. Intermarkets other clients include Coca-Cola, oil company BP, car manufacturer Nissan, and credit card ...
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Peretti to push London restaurants
27 Nov 1998 | by SOPHIE BARKER
, which has 40 offices around the world. The campaign is sponsored by credit and charge card ...
ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?
13 Nov 1998 | by DOMINIC MILLS
- and, in any case, they should be given the credit for at least trying to do something different ...
Fernihough to leave Avon PR
06 Nov 1998 | by JULIETTE GARSIDE
. I believe it to be a great credit to the PR department that the company believes it can survive ...
PROFILE: Michael Prideaux, British American Tobacco - Living with controversy. Michael Prideaux aims to make the course of BAT’s recent demerger run smooth
30 Oct 1998 | by ROBERT GRAY
campaign, and credit where credit is due, Michael was an integral part of that, says Zurich Financial ...
CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says
25 Sep 1998 | by ELEANOR TRICKETT
against credit in their how to be a student features. Joanna Wells, the marketing manager of the NUS, explains: Although many people advise students against getting a credit card, Barclaycard is a relatively safe option with a low credit limit. And the association is a clear example of how ...
PRIVATE VIEW
25 Sep 1998 | by BILLY MAWHINNEY, a creative director at
-second ads has to be the hardest place to start when you re creating a TV campaign. So all credit ...
REVIEW: Marketing and advertising news in the week’s press
11 Sep 1998 | by CLAIRE COZENS
. Cadbury s sponsorship credits, created by Aardman Animation, will remain. - General release...Cadbury s is extending its pounds 10 million-a-year sponsorship of Coronation Street for another three years in a deal worth pounds 30 million. The link remains Britain s biggest TV sponsorship. Cadbury s sponsorship credits, created by Aardman Animation, will remain. - General release ...
TV TIE-UPS IN THE DIGITAL AGE - With digital TV on course to create a flood of channels, Meg Carter looks at how ad agencies could use this opportunity to fund the production of entire TV shows as a branding exercise
04 Sep 1998 | by MEG CARTER
. There are limitations relating to on-air branding and clear guidelines on programme credits. Such restrictions ...
HOTLINE
07 Aug 1998 | by MAIRI CLARK
invited consumers, direct mail and credit reference businesses and regulators to express their opinion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
