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CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

is to be achieved. To its credit, the Egg site is the only one reviewed here that launched with a banner ...

into an underwear range and a credit card respectively are risky in such an immature market, writes Anne

is to launch a range of branded underwear next year (Marketing, August 20), while FHM has plans for a credit ... of Hello! magazine, which launched its own credit card two years ago, also advises caution. We have 3000 ... credit card would not add value to his brand. He does not dismiss the idea totally, but says: Unless ...

PERSPECTIVE: Levi’s advertising takes radical turn but just where to?

their credit card limits, to the background of BBH s earlier Levi s ads. Their reaction was a mystified huh ...

Cooper drops bra job

The PR agency credited with making Wonderbra a cult brand has resigned the business in order...The PR agency credited with making Wonderbra a cult brand has resigned the business in order to concentrate on another Sara Lee-owned underwear brand. Jackie Cooper is working on October launch plans for Pretty Polly s Niks range of underwear, prompting them to resign the high ...

NEW MEDIA CHOICE: MINISTRY OF SOUND

recordings from the Ministry label that you can safely buy online with a credit card. Elsewhere in the site ...

POINT-OF-PURCHASE: Counter culture - The youth market is a notoriously tough marketing nut to crack, so point-of-purchase material must be inspired and involving if it is to appeal. Louella Miles reports

the audience. The youth market is smart; brands should give them credit. The displays should state the latest ...

REVIEW: Marketing and advertising news in the week’s press

to push a shopping trolley holding a giant credit card sticking out of it across a car park. He...Elton John flounced off the set of a Citibank ad shoot this week after objecting to being made to push a shopping trolley holding a giant credit card sticking out of it across a car park. He reportedly said, Are you mad? I ll look like a big, fat, homeless person pushing that thing ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.