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MARKETING MIX: That was the week that was

of the main programme and credits can be fully integrated with the main programme; BT offers third ...

AGENDA: Spreading the health benefit - Johnson & Johnson’s cholesterol-reducing spread is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new market

project, said Anne Alexandre, European food analyst at Credit Suisse First Boston. Johnson s launch ...

EURO RSCG names Gilles Berouard MD of Eastern Europe

years he has been credited with making the start-up agency one of the top local agencies. Kraus ...

EURO RSCG names Gilles Berouard MD of Eastern Europe

years he has been credited with making the start-up agency one of the top local agencies. Kraus ...

PRIVATE VIEW

-second ads has to be the hardest place to start when you re creating a TV campaign. So all credit ...

STOP PRESS

its leading 30% share of the competitive credit card market....Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...

MEDIA: Cadbury builds on Corrie link - When Cadbury announced it was stumping up pounds 10m to sponsor Coronation Street in 1996, it was heralded as the biggest broadcast deal ever. Anne-Marie Crawford reports on its recent continuation

, Creme Eggs, Milk Tray and Crunchie. The chocolate giant makes sure its credits are kept fresh ... the association. Cadbury has plans to develop the sponsorship by extending the existing credits, although ... who enjoy rotating credits: 80% ...

REVIEW: Marketing and advertising news in the week’s press

. Cadbury s sponsorship credits, created by Aardman Animation, will remain. - General release...Cadbury s is extending its pounds 10 million-a-year sponsorship of Coronation Street for another three years in a deal worth pounds 30 million. The link remains Britain s biggest TV sponsorship. Cadbury s sponsorship credits, created by Aardman Animation, will remain. - General release ...

CAREERS: COMPETITION: Name that company! - Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will win a

to Coronation Street credits with the new slogan Make the Break . The company s parent picked Young ...

MEDIA: ITV signs pounds 1m double

Gladiators is sponsored by Ready Brek - together they are packed with energy . The credits have been ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.