to remove filtersCAMPAIGNS: Business targets a killer cancer - Public Awareness
11 Dec 1998 | by JENNIFER WHITEHEAD
the beginning of the awareness raising month, it was decided to print 24,000 credit card-sized information ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
of the main programme and credits can be fully integrated with the main programme; BT offers third ...
AGENDA: Spreading the health benefit - Johnson & Johnson’s cholesterol-reducing spread is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new market
03 Dec 1998 | by SUE BEENSTOCK
project, said Anne Alexandre, European food analyst at Credit Suisse First Boston. Johnson s launch ...
Peretti to push London restaurants
27 Nov 1998 | by SOPHIE BARKER
, which has 40 offices around the world. The campaign is sponsored by credit and charge card ...
Fortune survey names top ten US lobbying agencies
27 Nov 1998 | by SOPHIE BARKER and MATTHEW BOYLE
association, the Credit Union National Association, which shot up from 70th place last year to eighth ...
MEDIA: ... and finally, ITV moves on - Bong! Last week the powers that be at the Independent Television Commission decided ITV could move its flagship news programme, News at Ten. Anne-Marie Crawford reports
26 Nov 1998 | by ANNE-MARIE CRAWFORD
News at Ten. Eyre and his team deserve credit for achieving what the previous management team ...
EDITORIAL: Taking a leaf out of Labour’s book
13 Nov 1998 | by CLAIRE SPENCER, director of planning at
by Philip Gould,which was widely credited with the thinking behind Labour s rebranding in the early 1990s ...
Beneficial takes direct TV route
12 Nov 1998 | by IAN DARBY
Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four...Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four-week direct response TV campaign for its new Donor 2000 Visa card. If the trial is successful Beneficial ... in partnership with BSkyB for its branded credit card. Beneficial Bank merged with the US bank HFC ...
EDITORIAL: Camelot finds its fortunes aren’t a gambling matter
12 Nov 1998 | by LISA CAMPBELL
clearly wants to receive some credit for running what is still the most successful lottery ...
THIS WEEK’S BIG QUESTION: Does everyone have the right to PR representation?
06 Nov 1998 | by JENNIFER WHITEHEAD
Credit Suisse Of course everyone should have access to professional advice. However ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
