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MARKETING MIX: That was the week that was

of the main programme and credits can be fully integrated with the main programme; BT offers third ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

for itself just how good it is to talk. McDonald s McDonald s credits its success to its ...

BMP prepares viewers for VW price shock

BMP DDB issues viewers with a video warning this week in the latest execution in the Volkswagen affordability campaign. The commercial takes the form of an announcement, presented in credits rolling on a black screen. It begins with a bold attention and continues with the warning ...

HOTLINE

credits, we incorrectly stated that Tim Yates was marketing manager of One2One. He is, of course ...

Disney Channel lures Smirnoff brand tactician

across Europe, have been credited with boosting Smirnoff s profitability. Noble s new brief ...

CRAFT: Richard Eyre joins Arnold Pearce roster

credits include the Ploughman s Lunch and Tumbledown. At the theatre, he directed the successful 1982 ...

PROFILE: Reformed Goth quits pop to mix cocktail of ads and movies - Despite directing a feature film, Tim Pope still enjoys doing ads, Jim Davies says

Scenic ad. His other, often overlooked, promo credits include films for the likes of David Bowie ...

AXA sponsors FA Cup

this weekend. The sponsorship credits, created by TBWA GGT Simons Palmer, are timed to coincide...Financial services giant AXA begins the on-screen support for its sponsorship of the FA Cup this weekend. The sponsorship credits, created by TBWA GGT Simons Palmer, are timed to coincide with this Sunday s draw for the third round of the competition, the first stage to involve Premiership clubs. A ...

C5 to devote whole night of lads’ shows to Scalextric brand

and Melinda Messenger. Specially produced credits, created by Channel 5 s on-air promotions team ...

MEDIA: ... and finally, ITV moves on - Bong! Last week the powers that be at the Independent Television Commission decided ITV could move its flagship news programme, News at Ten. Anne-Marie Crawford reports

News at Ten. Eyre and his team deserve credit for achieving what the previous management team ...

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