to remove filtersNEW MEDIA: Allders wedding customers can buy gifts online
26 Nov 1998 | by NEILL DENNY
. They could choose a gift straight off the site and buy it using a credit card. Allders, along ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
of the main programme and credits can be fully integrated with the main programme; BT offers third ...
Pump ads for NatWest
19 Nov 1998 | by IAN DARBY
throughout the UK. The ads remind drivers that using a NatWest credit card to pay for petrol will win them...NatWest is rolling out petrol pump nozzle advertising at around 800 Shell Select service stations throughout the UK. The ads remind drivers that using a NatWest credit card to pay for petrol will win them Air Miles. ...
Tesco customer numbers rocket
29 Oct 1998
in spending is being credited to Iceland s home delivery service, introduced over that year. The data ...
AGENDA: Carphone fights off retail giants - Carphone Warehouse is under attack from retailers lining up to sell mobile phones. Alex Benady talks to founder Charles Dunstone who is pumping pounds 5m into marketing his brand to defend its share
15 Oct 1998 | by ALEX BENADY
with credit checks) two years ago turbo-boosted the market and nearly doubled sales. Attracted ...
ADWATCH: ’Dotty’ plot keeps Tesco top - Quirkiness is next to success for Tesco as its ad star Dotty continues to hit the right spot with the industry and public alike
15 Oct 1998 | by ROBERT MCLUHAN
, and is credited with helping to make Tesco the market leader. It is created by Lowe Howard ...
RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base
08 Oct 1998 | by DAVID MURPHY
Flexicom, whose core business is in writing payment processing software for credit card transactions ... details on customers travel destinations, credit cards and other such information. Thomas Cook ... , such as credit card operators who may wish to offer it to their highest-spending customers as a reward ...
RELATIONSHIP MARKETING: How Air Miles took off - Loyalty pioneer Air Miles has overcome early setbacks and grown into a huge business Now it has to stay ahead of the competition, Gill Upton writes.
08 Oct 1998 | by GILL UPTON
centre has just come into operation and a new branded credit card, backed by NatWest, is about ...
CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says
25 Sep 1998 | by ELEANOR TRICKETT
against credit in their how to be a student features. Joanna Wells, the marketing manager of the NUS, explains: Although many people advise students against getting a credit card, Barclaycard is a relatively safe option with a low credit limit. And the association is a clear example of how ...
STOP PRESS
24 Sep 1998 | by BINNUR BEYAZTAS
its leading 30% share of the competitive credit card market....Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
