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MARKETING MIX: That was the week that was

of the main programme and credits can be fully integrated with the main programme; BT offers third ...

ADWATCH: Cellnet plays freedom card - Cellnet is pursuing the pre-paid mobile phone market with ads that eschew technicalities for a message of liberation, writes Robert McLuhan

-strapped and credit-shy. The great thing about U from an advertiser s point of view is that we can focus ...

NEW MEDIA: CWC develops a billing system to aid e-commerce

Customers will be able to pay for internet content and services without using their credit card...Customers will be able to pay for internet content and services without using their credit card, following a new initiative from Cable This venture creates a new avenue for web commerce which will benefit consumers, service providers and telecoms companies. It is an important step forward in developing ...

First Direct banking goes mobile

transactions. Eventually, the aim is to allow customers to access credit and debit information ...

Correction

In last week s Turkey of the Week spot, we wrongly credited the Carphone Warehouse press ad...In last week s Turkey of the Week spot, we wrongly credited the Carphone Warehouse press ad to the Advertising Brasserie. The agency was only recently appointed to the Carphone Warehouse account, and was not responsible for the ad in question. ...

AGENDA: Carphone fights off retail giants - Carphone Warehouse is under attack from retailers lining up to sell mobile phones. Alex Benady talks to founder Charles Dunstone who is pumping pounds 5m into marketing his brand to defend its share

with credit checks) two years ago turbo-boosted the market and nearly doubled sales. Attracted ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

WITH FMA Much of the credit for field marketing companies winning the approval of the utilities ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

Flexicom, whose core business is in writing payment processing software for credit card transactions ... details on customers travel destinations, credit cards and other such information. Thomas Cook ... , such as credit card operators who may wish to offer it to their highest-spending customers as a reward ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

wait to be proved spectacularly off the mark! CREDITS VAUXHALL TIGRA Brief ...

STOP PRESS

its leading 30% share of the competitive credit card market....Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.