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MARKETING MIX: That was the week that was

of the main programme and credits can be fully integrated with the main programme; BT offers third ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

Goldfish, it is generally accepted, has been one of the most successful credit card introductions...Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting ... Gas is a shareholder in the company behind the credit card, Goldbrand Development. But what ...

EURO RSCG names Gilles Berouard MD of Eastern Europe

years he has been credited with making the start-up agency one of the top local agencies. Kraus ...

EURO RSCG names Gilles Berouard MD of Eastern Europe

years he has been credited with making the start-up agency one of the top local agencies. Kraus ...

First USA signs $90 million ad deal with Microsoft

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

First USA signs $90 million ad deal with Microsoft

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

WITH FMA Much of the credit for field marketing companies winning the approval of the utilities ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

Flexicom, whose core business is in writing payment processing software for credit card transactions ... details on customers travel destinations, credit cards and other such information. Thomas Cook ... , such as credit card operators who may wish to offer it to their highest-spending customers as a reward ...

AGENDA: Utility tie-ins signal market battle - The imminent opening up of the market is prompting new utility companies to forge deals to win custom from the old monopolies. Robert Gray reports

with Barclaycard whereby consumers are given discounts on bills when paying by credit card. Eastern ...

STOP PRESS

its leading 30% share of the competitive credit card market....Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...

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