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TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

ticketless, no-frills operation, the staff only have to establish availability, take credit card details ... at their desks. For outbound calls - such as credit control for Calortex - predictive dialling technology ...

Pump ads for NatWest

throughout the UK. The ads remind drivers that using a NatWest credit card to pay for petrol will win them...NatWest is rolling out petrol pump nozzle advertising at around 800 Shell Select service stations throughout the UK. The ads remind drivers that using a NatWest credit card to pay for petrol will win them Air Miles. ...

FOR THE RECORD

.30pm and 7.00pm. The deal includes two sponsorship credits per day within the programme and three ...

NEW MEDIA: Walt Disney to present holiday packages online

Walt Disney is planning to sell travel packages to its Walt Disney World resort direct to consumers online - the latest step in the company s aggressive push into electronic commerce. Customers will be able to book packages with their credit card, which will be debited in dollars ...

AGENDA: Are you marketing to your staff? - Marketers in the customer service industry are putting their staff at the heart of their marketing messages. But Jane Bainbridge says it is vital that employees can understand the campaign

on the issue but some credit is due in that it was prepared to re-edit the ad, in response to staff ...

PROFILE: No anorak required - TONY ANDERSON MARKETING DIRECTOR EASYCAFE

anyway? BIOGRAPHY 1987-1988 Credit analyst, Midland Bank International 1989 ...

RELATIONSHIP MARKETING: How Air Miles took off - Loyalty pioneer Air Miles has overcome early setbacks and grown into a huge business Now it has to stay ahead of the competition, Gill Upton writes.

centre has just come into operation and a new branded credit card, backed by NatWest, is about ...

PRIVATE VIEW

-second ads has to be the hardest place to start when you re creating a TV campaign. So all credit ...

STOP PRESS

its leading 30% share of the competitive credit card market....Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...

TELEMARKETING: Is outsourcing on the inside track? - The growing use of telemarketing is forcing companies to weigh the benefits of outsourcing versus in-house. Robert Gray reports

for getting in credit-card donations, says British Red Cross direct-marketing officer Sophie Livall ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.