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Profile: Ellen Taverner, Credit Suisse Asset Management - Gaining Credit where it’s due

Ellen Taverner, who becomes Credit Suisse Asset Management s (CSAM) first head of international...Ellen Taverner, who becomes Credit Suisse Asset Management s (CSAM) first head of international communications in March, moved to the UK from the US east coast nine years ago, but she still describes herself ... , Credit Suisse Asset Management ...

INTERNATIONAL: Ludgate credited with raising interest in Banco Bilbao

SPAIN: Spain s third largest bank, Banco Bilbao Vizcaya, has hired Ludgate Communications as its first retained agency in Europe, the US and Latin America, in an account carrying fees close to pounds 200,000.

MEDIA: Why even MacKenzie might not save the Mirror

confidence in David Montgomery: he can take credit for salvaging the titles from Robert Maxwell s mess ...

ICE WARRIORS: AN EXPERT’S VIEW - David Hipkiss blows both hot and cold after viewing the ITV show, Ice Warriors

competition and fast-paced intros. The programme is wrapped in snappy 7Up sponsorship credits which are spot ... ? Who cares - not even Dani could persuade me it mattered. As the credits rolled, I quickly ...

FOCUS: BROADCAST PR - Learning to love the radio stars/The emergence of a new generation of personality-led radio programmes is challenging the creativity of radio PR people. Tara Nealon reports

. It was decided that Just Talk , a pre-paid mobile phone network with no contacts or credit checks attached ...

MARKETING MIX: Persuaders persuaded

and a big fan of Stirling Moss. So his credit card began to twitch uncontrollably when he saw Classic...Richard McCann, director of Michael Rines Communications, is a historic motor racing enthusiast and a big fan of Stirling Moss. So his credit card began to twitch uncontrollably when he saw Classic s Sensational video offer advertising a must-see video following racing legend Stirling Moss back to Monaco ...

EDITORIAL: It’s time to stop banking on the public’s loyalty

, or switching credit card providers, will be as painless as picking up a telephone and giving a few simple ...

AGENDA: Are banks ready for loyalty? - Banks face sharpening competition from newer financial services providers, including the large supermarkets, and must now offer account-holders a variety of incentives to retain their loyalty. Will it be enough, asks

, with their instant access accounts, mortgages, loans and credit cards that customers are happy to buy financial ...

INTERNET: Our friend electric - Retailers that see the Internet as a source of irritation or competition are failing to take advantage of its potential, writes Dave Sumner Smith

customer who has never set foot in a showroom. The entire sales process, including credit applications ...

CAREERS: The Secret Diary of Brian The Brand Manager

, but ended up assaulting him. Within seconds of the closing credits, the mighty GBH damage limitation ...

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