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Diary: Harvard PR shot an e-mail into the air, it fell to earth they knew not where

. Credit to Harvard though. It immediately apologised for e-mails which went out to people it had not met ...

CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says

against credit in their how to be a student features. Joanna Wells, the marketing manager of the NUS, explains: Although many people advise students against getting a credit card, Barclaycard is a relatively safe option with a low credit limit. And the association is a clear example of how ...

PRIVATE VIEW

-second ads has to be the hardest place to start when you re creating a TV campaign. So all credit ...

Jeremy Carr jumps ship to join AMV with fellow BBH exile Gorse

-winning credits included the extra mild ad for VW which scooped six prizes at the 1994 National Newspaper ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

wait to be proved spectacularly off the mark! CREDITS VAUXHALL TIGRA Brief ...

STOP PRESS

its leading 30% share of the competitive credit card market....Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...

MARKETING REPORT ON PERFORMANCE DEVELOPMENT: Morale boosters - Motivating staff can improve productivity and customer service Holly Acland looks at how some companies are putting it to use

, it may seem surprising that BT credits itself with some sophisticated and effective staff motivation ... -determined thresholds receive monthly credits which can be redeemed against a range of rewards. Individual ...

BORDER LINES: PARIS - Credit Lyonnais appoints BDDP

the privatisation of state-owned French bank, Credit Lyonnais....BDDP Corporate won a five-way pitch last month to handle the financial PR surrounding the privatisation of state-owned French bank, Credit Lyonnais. The final shortlist for the account pitted BDDP against Publicis Consultants. BDDP s contract lasts until October 1999, the date by which ...

INTERNATIONAL: Visa International to appoint new Czech agency

PRAGUE: Credit card company Visa International is holding a pitch for its Czech Republic account...PRAGUE: Credit card company Visa International is holding a pitch for its Czech Republic account after conducting a review of its PR requirements across Central and Eastern Europe (PR Week, 10 July). Several agencies, including Interel PR and Eklektik Communications are thought to be pitching ...

Diary: How the buck stopped in Moscow for Edelman

and then only in US dollars. Ericsson found that its corporate credit card was rebuffed by locals ...

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