All credit to Open as MasterCard takes up its banner sites
15 Nov 1999 | by COLIN GRIMSHAW
it launches later in the year. According to Rita Broe, head of marketing for credit service operator ...
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O&M beats Y&R to Ford Credit task
10 Dec 1999 | by Jade Garrett
Ford Credit, the financial arm of the Ford Motor Company, has appointed Ogilvy to its pan...Ford Credit, the financial arm of the Ford Motor Company, has appointed Ogilvy to its pan-European advertising account. Ogilvy s managing director, Richard Pinder, who led the pitch, said: We have been hired to do creative and marketing work for Ford Credit on a number of projects ...
DIRECT: Shell credit card backed by direct marketing effort
28 Oct 1999 | by ROGER FELTON, managing director, Roger
Shell is developing a direct marketing programme to back its new credit card, which was launched...Shell is developing a direct marketing programme to back its new credit card, which was launched earlier this month with backing from Royal Bank of Scotland. Shell has brought in Tequila Payne ... will appeal to our customers who already collect smart points and who use a credit card wherever they shop ...
Credit card issuer Bank One names European PR head
08 Oct 1999 | by SOPHIE BARKER
chief for Europe. Cobban, currently director of credit and debit card association the Credit ... awareness of Bank One s credit cards and plan for rapid European expansion and future internet-related products, said Cobban. Cobban was appointed director of the Credit Card Research Group in March ...
Egg extends brand by launching credit card
23 Sep 1999 | by PAUL WHITFIELD
, with the launch of a credit card...., with the launch of a credit card. The card, which is being promoted as the UK s first internet and on ... research which showed that consumers were uncomfortable giving credit card details over the internet ... give you credit for . Direct marketing will be handled by Lowe Plus. ...
Ford picks APL for pounds 12m Credit push
23 Sep 1999 | by LUCY BARRETT
The Ford Motor Company s financial arm, Ford Credit, has appointed Ammirati Puris Lintas to create...The Ford Motor Company s financial arm, Ford Credit, has appointed Ammirati Puris Lintas ... for the work, will now develop a pounds 12m UK branding drive to attract non-Ford car owners to Ford Credit s financial services. Ford Credit, which claims to be the largest automotive finance company ...
Ford Credit appoints APL to £12m task
22 Sep 1999
- Ford Credit, the financial arm of the Ford Motor Company, has hired Ammirati Puris Lintas...- Ford Credit, the financial arm of the Ford Motor Company, has hired Ammirati Puris Lintas to develop a 12 million advertising campaign in the UK. The appointment will help Ford Credit to co ... . The decision to search for an agency came as Ford Credit consolidates its businesses across Europe ...
Ford Credit appoints APL to £12m task
22 Sep 1999
- Ford Credit, the financial arm of the Ford Motor Company, has hired Ammirati Puris Lintas...- Ford Credit, the financial arm of the Ford Motor Company, has hired Ammirati Puris Lintas to develop a 12 million advertising campaign in the UK. The appointment will help Ford Credit to co ... . The decision to search for an agency came as Ford Credit consolidates its businesses across Europe ...
St Luke’s unveils pounds 12m family tax credit blitz
10 Sep 1999 | by LISA CAMPBELL
Credit, with a pounds 12 million advertising campaign this week....St Luke s is launching the Government s controversial flagship policy, the Working Families Tax Credit, with a pounds 12 million advertising campaign this week. The ads are branded better deal for working parents and feature a team of advocates encouraging people to pass on news ...
Sony picks McCann Manchester to launch branded credit cards
03 Sep 1999 | by JADE GARRETT
Sony s branded credit card....Sony s branded credit card. The entertainment and electronics giant is creating the card ... -growing credit card on the market, which offers savings on gas bills, shopping, BT calls and the BBC television licence fee. A Sony credit card launched in the US in September last year. The card ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
