to remove filtersRELATIONSHIP MARKETING AWARDS 1999: Best loyalty scheme
02 Dec 1999
possible monthly charges because the company conducts a quarterly audit and issues credit if they were ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
... Mother lands pounds 10 million HFC credit card task ... WCRS scoops pounds 30 million worth of Rover ...
DIRECT: Briefs
25 Nov 1999 | by PAUL WHITFIELD
to track new home buyers. Winterthur, which is part of the Credit Suisse group, will use its 1000 tied...Winterthur Life, a mortgage and personal finance company, has launched a marketing database to track new home buyers. Winterthur, which is part of the Credit Suisse group, will use its 1000 tied estate agents throughout the UK to track and update the database. The company estimates ...
Briefs
25 Nov 1999 | by ALEXANDRA JARDINE
sponsorship deal between Microsoft and UK radio. The deal includes on-air credits with the show. TFI Nightly ...
M&S ’instant win’ promotion a sign of position shift
11 Nov 1999 | by ALEXANDRA JARDINE
initiatives. Credit cards will be accepted in stores from next spring and a 20%-off promotion on menswear ...
CAMPAIGNDIRECT: REVIEW
05 Nov 1999 | by STEVE HARRISON
be encouraged. Steve Harrison is the creative partner of HPT Brand Response CREDITS GORDON ...
DIRECT: Briefs
04 Nov 1999 | by CONOR DIGNAM
they left to start their own agency. Equifax, the database and credit referencing firm has hit out ... for Equifax, said that restrictions would lead to problems with credit referencing and fraud detection ...
POP: Why retailers rule over POP success - Prior to attracting the consumer, brand promotions have to appeal to retailers. Holly Acland reports
28 Oct 1999 | by HOLLY ACLAND
. - Customers are concerned about credit card fraud over the internet and like to interact with products ...
Kellogg’s pounds 4m launch uses TV tie-in
21 Oct 1999 | by ANNE-MARIE CRAWFORD
company, Broadmind, on behalf of Kellogg. The sponsorship credits feature children doing classic comedy ...
MARKETING MIX: That was the week that was
14 Oct 1999
advertising which, it claims, exploits children; Only hours after the Labour Party launched its own credit ... to introduce credit controls. 5 years ago: The Body Shop scraps its 18-year anti-commercial stance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
