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Briefs

of January 2000 in Carphone Warehouse, The Link and independent retailers. Credit Suisse s UK ...

OPINION: PROFILE - Marian Rose, Head of marketing, NSPCC - New Marketer of the Year

wants others to credit her with in her position as head of marketing for the NSPCC ... full credit. Her character swings between the professional and the endearingly modest - she reels off ...

CAMPAIGN DIARY: ScottishPower’s pipes

Good to see that Bartle Bogle Hegarty is making full use of its staff s Scottish connections. To launch its new campaign for ScottishPower last week, the agency hired a Pipe Major, Willie Cochrane, of This Morning opening credits fame, to play some traditional Scottish tunes in the agency s reception while ...

FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments

. As with the Prudential premium collection business - for people who cannot pay by direct debit or credit - a lot ...

BRIEFS

by Lowe ads. The internet credit company, Beenz, has signed an exclusive 12-month deal ...

Briefs

North to handle the direct marketing for its new credit card, not WWAV s London agency as reported ...

MARKETING MIX: Book of the week

I have read a lot of books on the future. Too many in fact, because most are disappointing lists of predictable events. According to the futurists, we will have fridges that order milk for us and TV shows on demand. So what? I doubt we ll even notice these things - any more than we notice credit ...

PROFILE: Customer-centric - Simon Waugh, Group marketing director, Centrica

, its Goldfish brand, essentially still a credit card, is expected to offer an increasing array ...

Centrica plans to leave AA brand strategy untouched

brand British Gas, while its Goldfish credit card brand has expanded into insurance and consumer ...

Briefs

code and their phone bill will be directly debited from their Goldfish credit card with a discount ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.