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FINANCE: BANKS AS BRANDS - Supermarkets, utility suppliers, car manufacturers - all have been piling into the financial services market In the battle for consumers, Harriet Green asks, do the high street banks have the marketing nous to outwit the newcome

29 Jan 1999 | by HARRIET GREEN

purveyors of washing-up liquid, tomatoes and dried lentils, offered us competitive savings accounts, credit..., credit cards and mortgages. Then came Richard Branson s Virgin Direct and British Gas ... their financing arms as a natural launch pad, have expanded their offerings. Ford Credit, the financial arm ... of savings accounts, credit cards and banking products in Britain this year (CampaignLive, 4 January ...

Barclays set to slash agencies

29 Jan 1999 | by SIMON ELLERY

associations, as director of the Credit Card Research Group. The group s members include Abbey National, Bank ...

LIVE ISSUE/GOVERNMENT ADVERTISING: How Labour’s new broom swept away ad apathy - But is the flurry of activity just style over substance? Andrew Grice investigates

29 Jan 1999 | by ANDREW GRICE

family tax credit, the national minimum wage and child literacy. Health has enjoyed a higher priority ... and working family tax credit); FCA! (which took the Queen s Awards, Action 2000 on the millennium bug ... big loser was DMB S WON WHAT SINCE MAY 1997 St Luke s: Working family tax credit, pounds 6m ...

HOTLINE

29 Jan 1999 | by JOHN TYLEE

Credit, the personal loans subsidiary of Barclays, has pulled its advertising below the line and has ...

FINANCE: FINANCIAL REVIEW - The best financial ads convey complex messages clearly, Margaret Stone writes

29 Jan 1999 | by MARGARET STONE

-back credit card, so it can't all be bad. But in real life I suspect I would be getting myself a glass ...

FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services account. Ken Gofton explains how rival clients’ interests can be protected

29 Jan 1999 | by KEN GOFTON

. It s the handful of high street clearing banks and credit cards that are touchiest about conflict. Elsewhere ...

WPP in approach to Charlotte Beers over JWT Worldwide role

29 Jan 1999 | by CAROLINE MARSHALL

: Charlotte would help Chris on existing client relationships and on new business. Beers is credited ...

CAMPAIGN DIRECT: PROFILE - ANDY JONES. Vauxhall man witnesses conversion. Direct marketing has come a long way since Andy Jones started at Vauxhall in 1984. By Robert Dwek

29 Jan 1999 | by ROBERT DWEK

. Much of the credit for this new strategy should go to GGT Direct. Its managing director, Mike ...

FINANCE: MEDIA MONEY - As new TV, print and internet options emerge, the media landscape for financial services has grown increasingly complex. Julian Lee finds marketers willing to experiment

29 Jan 1999 | by JULIAN LEE

by MORI Financial Services, 12 per cent of all new credit cards issued between July and December 1997 ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

29 Jan 1999 | by ANDY BLACKFORD, a member of Joshua&rsqu

lay before us like the Promised Land, bathed in a heavenly, golden light. CREDITS IBM ...

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