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NEWS BRIEFS

the need for a credit card transaction. Pledges to the Popp-e appeal will instead be charged to the donor...The Royal British Legion's Poppy Appeal is this year allowing donations to be made online without the need for a credit card transaction. Pledges to the Popp-e appeal will instead be charged to the donor's next phone bill. The Popp-e site can be found at www.poppy.org.uk. The donation system was designed ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

of years, due mainly to a surge in credit-card mailing volumes driven by US-based companies such as MBNA ... at Craik Jones. You could carpet a room with credit card mailings and not see any difference between ... is doing and copy the format. But in this commodity market, the credit card companies say they get ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

in the response, adds Shaun Doyle, chairman of CRM agency Intrinsic. The set-top box can store your credit card ...

ISBA SUPPLEMENT: Direct marketing is as relevant now as it was in 1900

. Technology - the computer, credit card and telephone - has driven most direct developments. Every year ...

CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Ken Gofton reports

, Compaq and Credit Suisse. Claydon says: Jones Mason was hard-wired into BMP and DDB, which gave it a ...

DIRECT: Boots launches DM drive

holders for a new version that doubles as a credit card. The scheme, backed by Egg, has an interest rate ...

US credit card giant seeks shops for UK launch

Capital One, the US-based credit card giant, is holding preliminary talks with creative and media...Capital One, the US-based credit card giant, is holding preliminary talks with creative and media ... UK customers 0 per cent credit deals until 2001. Capital One has traditionally used direct mail ... . The credit card giant is already a well established technology leader in America, where it has more than one ...

DIRECTWATCH: DIRECT CHOICE/SMIRNOFF BLUE

the bills until the morning and the junk goes in the bin, except for that one credit card offer ...

DIRECT BRIEFS

Winterthur Life UK, the UK life and pensions arm of the Credit Suisse Group, is to push its...Winterthur Life UK, the UK life and pensions arm of the Credit Suisse Group, is to push its business, mortgage services and pension products through a series of campaigns by communications agency WDPA. Direct mail activity targeting estate agents and independent financial advisers will launch ...

Sega enlists Coke chief to Euro post

-Cola, Stern spent two years at credit card company MBNA, where for two years he was vice ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.