to remove filtersDIARY: Inflated media spend claims fail to impress the Campaign hacks
15 Dec 2000
later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ...
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REVIEW: Marketing and advertising news in the week's press
15 Dec 2000
Commission code that allows the product to appear within the credits. - General release....Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release. ...
BBH beats two to land pounds 15m UK Capital One TV campaign
08 Dec 2000 | by JEREMY WHITE
Capital One, the US-based credit card company, has handed its reported pounds 15 million above...Capital One, the US-based credit card company, has handed its reported pounds 15 million above-the-line task to Bartle Bogle Hegarty. The strategic pitch, in which BBH beat two other agencies, was conducted through the AAR. The company is attempting to raise its profile in the UK. Since it launched ...
BBC puts AMV at the top of its list
08 Dec 2000 | by MATTHEW COWEN
the financial rewards, Leagas Delaney s chairman, Bruce Haines, said. Their new team has given us no credit ...
CAMPAIGN.I: Agency.com's creative chief goes to PixelPark
08 Dec 2000 | by DEBORAH BONELLO
Agency.com, the global digital agency, has lost its senior creative director, Jason Young, to the e-solutions company PixelPark. In his new role as art director at PixelPark, Young will oversee the creative development of the its digital marketing arm, whose clients include Comet and Credit Suisse ...
Credit card company appoints agency
06 Dec 2000
- Capital One, the US-based credit card company, has handed its reported 15 million above...- Capital One, the US-based credit card company, has handed its reported 15 million above-the-line task to Bartle Bogle Hegarty. The strategic pitch, in which BBH beat two other agencies, was conducted through the AAR. The company is attempting to raise its profile in UK. Since launching ...
Credit card company appoints agency
06 Dec 2000
- Capital One, the US-based credit card company, has handed its reported 15 million above...- Capital One, the US-based credit card company, has handed its reported 15 million above-the-line task to Bartle Bogle Hegarty. The strategic pitch, in which BBH beat two other agencies, was conducted through the AAR. The company is attempting to raise its profile in UK. Since launching ...
CLOSE-UP: LIVE ISSUE/D&AD - Why creative shops cannot resist the call of D&AD. Producing the call for entries campaign can be a hard task to live up to, Emma Hall says
01 Dec 2000 | by EMMA HALL
credit cards embossed with the D s chairman, says: We ve never been turned down by an agency. Initially ...
CAMPAIGN MEDIA AWARDS 2000: CAMPAIGN GOLD AWARD - Media Achiever of the Year: Caroline Marland
01 Dec 2000 | by CAROLINE MARSHALL
Media Group. At The Guardian, she is credited with revolutionising the classified sales market ...
CLOSE-UP: LIVE ISSUE/POLITICAL ADVERTISING - The general election advertising arms race is on. Despite curbs on ad spend for all parties, the election means an advertising blitz
24 Nov 2000 | by Our Parliamentary correspondent
to give Blair the credit for avoiding the economic disasters that engulfed previous Labour governments ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
