to remove filtersRennie sponsors Xmas on ITV
12 Dec 2000 | by MediaWeek
that allows products to appear within credits. The deal was negotiated on behalf of ITV by Andy Moore ...
Search results for Credit
Rennie backs Xmas on ITV
14 Dec 2000 | by MediaWeek
.” The sponsorship will be one of the first under the new ITC code that allows products to appear within credits ...
First-e cancels TV campaign
25 Oct 2000 | by MediaWeek
with no credit history, it is required to pay upfront for all advertising. The bank is also considering changing ...
Kids get their clicks
29 Sep 2000 | by MediaWeek
says, but others foresee the spread of online credit models that allow children to make purchases ...
BT agrees £3 million ITV sponsorship
25 Sep 2000 | by MediaWeek
and will include opening credits and break bumpers. The sponsorship starts this weekend, September 23rd. ...
Channel 4 achieves record figures
06 Sep 2000 | by MediaWeek
' attention," said Channel 4's Director of Programmes Tim Gardam. "It reflects credit on everyone who works ...
Gartmore extends Discovery deal
08 Aug 2000 | by MediaWeek
in the opening and closing credits of Discovery Today, as well as break bumpers during the commercial break ...
ONdigital loses marketing chief
03 Aug 2000 | by MediaWeek
and is widely credited as being instrumental in improving the fortunes of the digital terrestrial broadcaster ...
Mars gets on the phone with call-based ads
27 Jul 2000 | by MediaWeek
Mars Confectionery is set to offer users of BT call boxes free phone calls in return for listening to a 30 second commercial. As part of a trial, specially adapted phone boxes will allow callers to dial a number advertised inside the booth and listen to an advert before they receive a credit to make ...
Mars gets on phone with call-based ads
27 Jul 2000 | by MediaWeek
Mars Confectionery is set to offer users of BT call boxes free phone calls in return for listening to a 30 second commercial. As part of a trial, specially adapted phone boxes will allow callers to dial a number advertised inside the booth and listen to an advert before they receive a credit to make ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
