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Burkitt DDB sets up deal for T&T brand to sponsor Popstars

Ventures, Granada's sponsorship arm, on behalf of T&T. The deal includes programme credits and sponsorship ... for the credits, featuring a popstar character for each of the four flavours: Jazz Berry, Citrus Zing, Cool Lemon ...

SCOTLAND: CHAMPAGNE AND HAGGIS - They go north for the lifestyle, but who does what, and where?

at the Leith Agency (credits include Tennents and Irn-Bru) Hottest director of the moment: Martin Wedderburn at MTV (credits include ...

FEATURE: VIEW FROM THE TOP - Dick Morris. Return of the spin king - Ex-Clinton confidante and PA stalwart Dick Morris believes technology will transform political campaigning

in both the Oval Office and the Democratic National Committee. He is widely credited with turning ...

Amex hires chief for BA co-branding deal

-branded British Airways credit card. It has also promoted internally to create its first vice-president of co-branding....American Express is launching a direct marketing campaign through Rapier for its new co-branded British Airways credit card. It has also promoted internally to create its first vice-president of co-branding. American Express uses Ogilvy s 750,000-member Executive Club card base from early next year. American ...

DIRECT NEW BRIEFS

director from Bank of New Zealand Credit Cards, where he was head of marketing, while Treena Kemp, former...BHWG Proximity has recruited new staff to its planning department. Darryn Melrose joins as planning director from Bank of New Zealand Credit Cards, where he was head of marketing, while Treena Kemp, former planning director of FFWD Precision Marketing, becomes senior planner. They report to head ...

NEW MEDIA: Powergen set to shortlist two for consumer work

Powergen, the utility company, is seeking a new media agency to redevelop the online presence of its retail arm, following a well-publicised security lapse earlier this year. The problem, in July, left 7000 customers personal and credit card details exposed. Powergen has since completed ...

CONNECTIONS 2000 - THE MARKETING AWARDS: Best use of communications technology to create a new channel to market

, and fire by providing their credit card details. Co-ordinated on- and off-line campaigns have raised ...

CONNECTIONS 2000 - THE MARKETING AWARDS: Best use of a customer database

categories, based on their credit rating and the size of loan they require. The first, most valued ...

Banks go after the mass affluents

likewise. Earlier this month, investment bank Credit Suisse launched an online service for what it terms ... advisers, but it s being able to separate the good ones from the bad, she says. Unlike Credit Suisse ...

MEDIA: Profits in the pink - Andy Fry asks why more brands aren't buying adspace in the healthy gay press sector

clients are more typically those targeting tailored services at the community, from property, credit card ... demographics, rather than as a gay medium. Our users want a fair interest rate on credit cards and a decent ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.