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ADWATCH STARS OF 2000:

every week, and marketing manager Guy Hedger credits them with bringing in 400,000 new customers during ...

HFC Bank to put Marbles cards PR work out to pitch

Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... brand as an internet-safe credit offering late last year. ...

Franchising still suffers from a PR problem

it provides have doubled to pounds 9 billion and 317,000 respectively. I don t claim any credit for this ...

DIRECT: Boots launches DM drive

holders for a new version that doubles as a credit card. The scheme, backed by Egg, has an interest rate ...

Unilever to hand global role to Bestfoods boss

, an analyst at Credit Suisse First Boston, predicted Batchelors and Oxo will be bought by a large quoted US ...

ANALYSIS: Marketers still lost in the metrics - Marketers must not forget their role as generators of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake-up call to British boardrooms

units such as savings and credit cards. Each unit has its own marketing function in addition ...

DESIGN: Handle best-loved designs with care - Even the best-loved brands need to freshen up, but designers must be cautious, says Pamela Buxton

s eternal credit, everyone agreed that the production change would be worth the effort. says Design ...

BEHIND THE HYPE: Female 007 targets online beauty fans - Cosmetics store plans for bricks-and-mortar future

, feminine and eye-catching brand, which is a bit of a rip-off of the James Bond opening credits. It aims ...

Directwatch: A weekly analysis of the direct marketing field in association with Royal Mail

about a slowdown in the growth of financial DM remain despite a rise in spend. If credit cards ...

BRIEFS

, marketing director of Comet Group. We wrongly credited it to John Parsons. Apologies for any embarrassment ...

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