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MARKETING TO A NEW-MEDIA GENERATION: Network for Teens - With the broadening accessibility of the internet, teenagers are fast becoming a prime target for advertisers but, as Emma Hall discovers, they are a fickle audience

, but without their own credit cards, payment methods are a problem. The gender divide is alive and well ... a credit card. And I m not interested in building up debt anyway. But I often look at the home ...

ANALYSIS: Engineering a revival for Levi's - At its peak in 1996 Levi's was the name in jeans. By 2000 the downturn in the market had forced the brand to rethink its appeal to youth. Jo Ellsworth reports

press has starting to use them again as proof that Levi s are now back in . But he credits the total ...

PERSPECTIVE: Racial harmony an unusual product of Toscani extremism

did with its credit card ad where one character dubs himself the token black man . Both ads ...

NEW MEDIA: Briefs

without a credit card, has secured pounds 7 m from backers including Europ@web, Zebank, and venture ...

NEW MEDIA: Briefs

, telemarketing and credit for the business, with additional responsibility for six business units covering...Bezign.com, the luxury portal targeting professionals, has appointed David Main, former commercial director of GUS Home Shopping, as chairman and chief executive. At GUS Main was responsible for marketing, telemarketing and credit for the business, with additional responsibility for six business ...

Stop Press

featuring images of their products or services within the sponsorship credits. Laura Ashley ...

Client Roundup

an internet-based credit card. The Marbles card, co-branded with QXL.com, will be available in May 2000 ...

Channel 4 in Vodka Source deal

manager at Channel 4. This is Vodka Source s first TV sponsorship. All sponsorship credits ...

NEW MEDIA: Briefs

with online auction house QXL to launch a co-branded version of HFC s Marbles credit card. The deal will see ...

SALE OF THE WEEK

. The credit for the barn door ad goes to Vanity Fair s account manager Caroline Whitley who took the idea...fashion spread. The credit for the barn door ad goes to Vanity Fair s account manager Caroline ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.