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DIARY: Inflated media spend claims fail to impress the Campaign hacks

later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ...

Burkitt DDB sets up deal for T&T brand to sponsor Popstars

Ventures, Granada's sponsorship arm, on behalf of T&T. The deal includes programme credits and sponsorship ... for the credits, featuring a popstar character for each of the four flavours: Jazz Berry, Citrus Zing, Cool Lemon ...

Burkitt DDB sets up deal for T&T brand to sponsor Popstars

Ventures, Granada's sponsorship arm, on behalf of T&T. The deal includes programme credits and sponsorship ... for the credits, featuring a popstar character for each of the four flavours: Jazz Berry, Citrus Zing, Cool Lemon ...

MEDIA: After Eight secures primetime GSB deal

in the credits, including After Eight Truffles, After Eight White and The After Eight Collection. Craig ... will produce all sponsor credits in house. The credits will run ten seconds into and after the show ...

DIRECT: Wotsits launches SP initiative with internet site link

. There, children can use the credits to buy second-hand toys and games registered by other kids ...

Quality Street in sponsorship first with ITV movies

. The sponsorship credits have been created by Lowe Lintas and feature a viewer recreating famous scenes from ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

in 1999, secured American Express UK credit card acquisition programme last summer, in a pitch ...

CLOSE-UP: LIVE ISSUE/ADVERTISING TO CHILDREN - Are children an advertiser’s perfect audience? The Juice Up ads are only the beginning in child-led marketing

until now, has been low because of the reliance on parents credit cards. Under the new scheme ...

Briefs

. Winterthur Life, the life and pensions division of Credit Suisse, has picked Mike Kellard as group sales ...

Web auction sees Coca-Cola offer college fees as prizes

, students have to collect at least 10 designated red ring pulls -- worth 100 credits each -- from cans ... another 500 credits. Bidding opens on August 29 and lasts for two weeks. The prize could be worth up ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.