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IPA ADVERTISING EFFECTIVENESS AWARDS 2000: CHARLES CHANNON AWARD

4-STAR WINNER EASYJET Agency: i-level Authors: Andrew Walmsley, Charlie Dobres Client: Giovanna Picciano for easyJet Creative Credit: Tableau Art Credit: Tableau Copy Credit: Tableau THE SUBMISSION I know that half my advertising works - I m just not sure which half. Many advertisers have ...

BA and American Express to offer co-branded card

British Airways has linked up with American Express to launch a co-branded credit card for UK BA...British Airways has linked up with American Express to launch a co-branded credit card for UK BA Executive Cub members. The card will allow members to earn BA Miles , BA s frequent flyer currency, which it launched in July this year. Card members will be able to choose from three different types ...

NEW MEDIA: DESIGN AND CREATIVE - Beyond the banner. Advertising on the web no longer merely equals buying a banner site. Campaign showcases some of the latest creative techniques to be used

CLIENT: FOOTBALL365.COM Campaign: Football365 WAP site Agency: Beyond Interactive London Creative credit: collective agency effort Whether we welcome the idea of advertising delivered ... AIRWAYS Campaign: A revolution's here Agency: Agency.com/Real Media Creative credit: Steven ...

Directwatch: Direct choice/London transport

to extend my credit limit. Now I ve just got to wait for the current ticket to run out and I ll be using ...

United Airlines to back ITV's Cold Feet with pounds 1.5m

United Airlines is to sponsor the third series of ITV s popular 30-something comedy drama Cold Feet in a deal worth pounds 1.5m. Starting in mid-October, United will have sponsorship credits and break bumpers around the eight one-hour programmes, featuring the airline s slogan, Life s a journey ...

BRAND MASTERS Barbara Cassani: People carrier - Passion and populism are what drives Go boss Barbara Cassani. Craig Smith reports

to take credit for - our good coffee on board. I cannot take full responsibility for the name ... this egalitarian approach and a willingness to share the challenges as well as the credit. She defines ... , along with others. Sharing the credit The Go brand is not just me. I would say ...

Online adspend is heavier in UK than anywhere in Europe

to pounds 129 million. Reeve credited the rise of the medium in the UK to the battle between start ...

Tinyworld tasks Adlink to target new European users

strategy. Holman would not divulge the names of advertisers but said they included credit cards ...

United Airlines in Classic FM sponsorship

Classic FM has clinched a six-month sponsorship deal with United Airlines. The airline will sponsor the station s news and current affairs programme, Classic Newsnight. The deal incorporates traditional sponsorship credits, on-air competitions with the airline handing out prizes ...

ANALYSIS: Marketers still lost in the metrics - Marketers must not forget their role as generators of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake-up call to British boardrooms

units such as savings and credit cards. Each unit has its own marketing function in addition ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.