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Media Analysis: Brand Spend Analysis - Barclaycard is spending pounds 40m a year to defend its declining market share

With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling...With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling the pressure. In recent years, its market share has been eroded by new entrants such as MBNA, Bank One ... credit cards. Barclaycard s buying and planning is split between BMP DDB and the direct ...

Diary: Ice To Eskimos - Business lunch turns out to be worth its weight in gold

Paul Angeli, now managing director of Universal Media, persuaded a client to show the colour of his money over lunch. During my early days as a rep at Thomson Business Publishing, I had a Middle East-based client whose credit had been stopped. He was due to come over to the UK and promised ...

Carlton Digital Sales restructures to cope with business drive

O Toole from Premiere Consulting. The beer brand will sponsor the programme s credits ...

The Shape Of Interactive: The race is on to sign up customers and advertisers to interactive TV. But those taking part need to be up to speed before their feet are even in the starting blocks

your credit card details, and that s it. The system knows where to send your goods. And it has ...

INTERNATIONAL: Cisco beefs up corporate teams as Wills moves up

SAN JOSE: Cisco Systems is once again shuffling its PR deck, looking for five high-level executives to fill one existing position and four new posts. Senior corporate PR manager Doug Wills, whose team has been credited with steering the company into major mainstream and business media ...

Focus: UK Lobbying - Playing the game/UK lobbyists are having to play by new rules as the Competition Act comes into force

. While Miller credits this reluctance to a lack of people in the public affairs industry of sufficient ...

Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers

few have credit cards, so you handle an awful lot of cash. You have to remember this when recruiting ...

Internet: Retail fights e-tail in shopping battle - Holly Acland and Ben Rosier compare the benefits of internet and high street shopping

on the add to shopping basket button. The only real leg work is entering my address and credit card ... .95 postage. A couple of clicks later and I m presented with yet more credit card details to fill in ...

Media: Outdoor enjoyed a 12.7% boom in closing out 1999

of outdoor sites and advances in technology are credited with boosting the image and appeal of outdoor ...

Analysis, Advertisers deliver verdict on ITV year two - Increased peaktime audiences and improved ABC1 profile are not the only factors advertisers and agencies consider. Poppy Brech reports

creditable, impacts growing by 0.9% year-on-year. However, all is not quite as it should be. Alltime grew ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.