LONDON - Marks & Spencer is planning to launch an own-brand credit card that will double as a...The project represents a massive step for M 5m through-the-line marketing push. A combined team of marketers from Marks & Spencer Financial Services and the main retail business is talking to a number of ad agency groups about marketing the credit card. The focus is likely to be on encouraging take ...
information that are in the public interest such as credit ratings. The reality is that without the use of the electoral roll, people wouldn't get credit because the risk would be too high for businesses. We have argued ...
% of respondents always open direct mail sent by credit card companies, 12% sometimes open it and 18% open it occasionally. The figures show that older people are more likely to open credit card mailings. In the 16-24 age group, only 21% always open credit card mailings compared with 56% of over-65s. Young ...
CPP Group, the credit card protection company, has awarded its DM account to Leeds-based direct marketing agency The Black Hole. The brief, won after a competitive pitch, will include ... million cardholders against loss or theft of credit cards. The firm arranges for the cancellation ...
of the initial work will focus on existing transactional data. But overlaying lifestyle, credit and geo ...
The charity's commercial section, UCAS Enterprises, will make the information available for companies eager to market their products to the desireable student market. Banks, in particular, will be anxious to target students with credit cards and loans. Companies which already advertise ...
12 months. MBNA, the credit card issuer made it into June's rankings on the back of its ...
of the NatWest credit card business to Craik Jones Watson Mitchell Voelkel and Lowe Live earlier this year ...
LONDON - The ASA has ruled against two direct mail campaigns for credit card companies, which offer...The two campaigns, for Diners Club and The Royal Bank of Scotland's RBS Advanta card, featured the offers as inserts in credit card bills offering "anniversary gifts" as a way of saying thank you to customers. Customers were invited to choose from a selection of four gifts. Customers were then asked ...
direct marketing across Lloyds' retail banking operations, including personal lending and credit cards ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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