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BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

a credit card-based loyalty programme (Marketing, December 13). But Harrods will have ...

Harrods nets The Body Shop chief for top post

post, with a brief including the launch of a credit card-based loyalty scheme for the world ... will be the development of an own-brand credit card that will allow customers to earn points based on their loyalty ... . "The launch of a credit card product to drive loyalty has been on the agenda for some time, although ...

M&S to add credit card in loyalty bid

Marks 5m through-the-line marketing push. A combined team of marketers from Marks & Spencer Financial Services and the main retail business is talking to a number of ad agency groups about marketing the credit card. The focus is likely to be on encouraging take-up of the card among M&S' five million ...

M&S to add credit card in loyalty bid

LONDON - Marks & Spencer is planning to launch an own-brand credit card that will double as a...The project represents a massive step for M 5m through-the-line marketing push. A combined team of marketers from Marks & Spencer Financial Services and the main retail business is talking to a number of ad agency groups about marketing the credit card. The focus is likely to be on encouraging take ...

Government launches ad campaign
to encourage online shopping

almost 50% of web shoppers fear credit card fraud....online in the next year, while 47% of online shoppers fear credit card fraud and almost a third were ...

STOP PRESS: Retailers to change ads

Allied Carpets and Furnitureland are among retailers that have agreed to change ads highlighting interest-free credit, after the Office of Fair Trading said they could be misleading. ...

Yahoo! appoints Costello as
head of global marketing

-standing employee of the company and is credited with inventing the "Do you Yahoo!?" tagline. She left the company ...

Littlewoods unveils first Christmas ads after six-year break

idea but focus on a specific benefit of shopping at the store, such as interest-free credit ...

MEDIA: MVC agrees sponsorship deal with VH1

. It is the first time either programme has been sponsored. As well as credits around The Album Chart, the only ... , the package is likely to include in-store branding. Roose & Partners created the tongue-in-cheek credits ... 10 on Kerrang! TV, with more than 60 credits also created by Roose & Partners. ...

Harvey Nichols in shift to BMP DDB

. Its 'Harvey and Hibby' ads, featuring a duo of stuffed dolls, has been credited with helping alter ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.