ANALYSIS: BT's bid for greater brand reach - BT is diversifying into new areas, including financial services. But is the brand strong enough to bear the stretch?
11 Oct 2001 | by SUZY BASHFORD
with a credit card and they have worldwide reach. Do people have the same great affinity with BT? While a BT credit card would not be the sexiest piece of plastic in people's wallets, the telecoms giant ...



